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Climate Change for Brands and Reputation - Responsibility Plus Bulletin #082 June 2016

Responsibility Plus Bulletin - a weekly summary of news, research and opinion on brands and corporate reputation in the age of climate change for marketing, advertising, communicators, corporate affairs and sponsorship specialists from Climate Reality Leader, Andrew Woodward (www.climatecommunication.net, @climatecomm, feedback@climatecommunication.net)

BRANDS

Audi, DuPont, Novozymes Among 20 Orgs Joining Below50 Coalition to Scale Up Sustainable Fuels,  Sustainable Brands, 2 June 2016, #brands

From investors to growers, producers, blenders and consumers, the below50 initiative, launched today, expects to attract every industry sector involved in the pipeline of sustainable fuels. Any company who produces, uses and/or invests in fuels that are at least 50 percent less carbon intensive than conventional fossil fuels can join below50.

SECTORS

Food and beverage: Food, Beverage Execs to GOP: Climate Change Is Hurting Our Supply Chains, Environmental Leader, 2 June 2016, #sectors

Climate change poses “inherent risk to the food supply system,” Kellogg chief sustainability officer Diane Holdorf told Environmental Leader in an interview. Last week, Holdorf and other food and beverage industry execs took this message to Capitol Hill, meeting with US House lawmakers and urging federal action on climate change.

Insurance: Insurance companies taking too big a risk on fossil fuels, report says, Guardian, 2 June 2016, #sectors

The US insurance industry, the country’s second largest institutional investor in oil, gas and coal with $459bn in fossil fuel investments, needs to divest or face serious threats to its financial stability, according to a report released Tuesday.

Construction: Make building standards top priority for tackling climate change, says IEA chief, Guardian, 2 June 2016, #sectors

Buildings currently being constructed at an increasing rate in developing countries are locking the world into high greenhouse gas emissions for decades to come, the world’s leading authority on energy has warned.

BUSINESS

The Journey to Creating a Scalable Social Enterprise, Sustainable Brands, 31 May 2016, #business

In today's startup world, high burn rates and the need to raise multiple rounds of funding have become the norm. It's believed that this is the only path to "scalability" — a word that has lost its meaning through a decade of abuse. Before a company, particularly a social enterprise, can become scalable it must have a sustainable foundation that solves a significant problem at a micro level. DivvyUp is a sock company that began out of Florida State University’s entrepreneurship program and is a great example of how to build a viable base to mitigate the risks that comes with growing into a national brand.

#BusinessCase: Top 9 Reasons for Businesses to Proactively Manage Water, Sustainable Brands, 31 May 2016, #business

A sustainability manager at a large auto parts manufacturer recently explained the company’s lack of interest in water management this way: “It's not worth our time. Water is too cheap and no one cares." Moreover, the executive acknowledged that even if they did care, they had no idea how to tackle an operational issue that is largely unseen and highly distributed. Doing nothing is a common response, and indicative of the second-class status water still has in much of the business world, including the boardroom.

Business drive for renewables gears up with business support, We Mean Business, 4 June 2016, #business

A new government-led push to significantly increase the number of companies powering their operations with renewable energy will help to galvanize action by 1,000 world-leading businesses, according to The Climate Group.

COMMUNICATION

A Tale of Two Crises, Sustainable Brands, 27 May 2016, 27 May 2016, #communication

We had a very interesting finding from our Eco Pulse 2015 study that took us by surprise: the percentage of people who said they had stopped buying a product based on the environmental reputation of a manufacturer increased dramatically from 11% to 33%. That’s pretty significant, especially when you consider this same question has been asked for nearly a decade and the percentage has always been around 12%, give or take a few percentage points.

REGULATION

Nothing this edition.

WORKFORCE

Influencing Consumers Is Great, But What About Sustainable Behaviour Change Within Your Organization? Sustainable Brands, 27 May 2016, #workforce

Organizations across the globe are becoming increasingly focused on delivering sustainable products and services to their customer base as a way to limit their environmental footprint and to create a competitive advantage in the marketplace. Though these are good policies, truly sustainable business is not simply an external matter, in the sense of producing and delivering responsibly produced offerings to markets. It is also very much an internal matter, in the sense of encouraging sustainable behaviour within the organization.

Half of Employees Won't Work for Companies That Don’t Have Strong CSR Commitments, Sustainable Brands, 1 June 2016, #workforce

Two-thirds of U.S. employees feel their work and personal life are becoming increasingly blended and nearly all (93 percent) want to work for a company that cares about them as an individual, according to the 2016 Cone Communications Employee Engagement Study. The study reveals an increased expectation for companies to provide not only basic benefits but also ones that allow employees to bring their passions for social and environmental issues to the workplace.

RESEARCH

A very Australian energy revolution: Why consumers love battery storage, One Step Off The Grid, 6 June 2016, #research

One in four Australians would use solar and battery storage to quit the electricity grid, a new report has claimed, as part of a “very Australian energy revolution” largely driven by grassroots demand.

OPINION

Consumers want to know: What does sustainability really mean? GreenBiz, 2 June 2016, #opinion

Leave it to pop star Justin Bieber to inject from romantic angst into a seemingly straightforward question: "What do you mean?” The context is different, but the same fundamental question is often overlooked in the realm of sustainability; consumers are also confused when they see and hear corporate sustainability communications that are generic and uncompelling, or misleading and incomplete. Simply put, consumer confusion means that businesses are not communicating effectively.

Attention, Change Agents: How to Help Shape Your CEO's Sustainability Decisions, Sustainable Brands, 2 June 2016, #opinion

It’s no secret that your CEO’s level of commitment to sustainability can have a huge impact on your organization’s sustainability journey. That’s why we decided to speak with over 100 CEOs, board members, and sustainability executives from a range of global companies, to try to understand the factors that influence CEO leadership and decision making around sustainability — and how corporate sustainability change agents can help support that process.

ACTIVISM

Nothing this week.

AUDIO, VIDEO AND INFOGRAPHICS

Nothing this week.

CLIMATE COMMUNICATION PUBLICATIONS

CONTACT

Did we miss something? Got a suggestion? Read something worthwhile? Let us know! Email: feedback@climatecommunication.net

T h a n k   y o u !

Climate Communication and Responsibility Plus Bulletin are ‘act(s) of leadership’ by Climate Reality Leader, Andrew Woodward. They are not the work of nor are the contents endorsed by the Climate Reality Project.

MORE INFORMATION

ENDS

Climate Change for Brands and Reputation - Responsibility Plus Bulletin #080 and #081 for 24 and 31 May 2016

Responsibility Plus Bulletin - a weekly summary of news, research and opinion on brands and corporate reputation in the age of climate change for marketing, advertising, communicators, corporate affairs and sponsorship specialists from Climate Reality Leader, Andrew Woodward (www.climatecommunication.net, @climatecomm, feedback@climatecommunication.net)

BRIEFING

State of Responsible Business: 'Good progress, lots of room for improvement’, Ethical Corporation, 1 June 2016, #briefing

State of Responsible Business: 'Good progress, lots of room for improvement’ Our second State of Responsible Business report shows that corporate social responsibility has been boosted by the Paris Agreement but sustainability is far from business as usual.

How businesses are engaging in the Sustainable Development Goals, Ethical Corporation, 27 May 2016, #business

We've just published our inaugural State of Responsible Business report. The 53-page report features insight from 2,045 members of the Ethical Corporation community about their work, issues and goals for 2016 and beyond.

BRANDS

#BusinessCase: Circular Economy Helping Nike Double Its Business with Half the Impact, Sustainable Brands, 13 May 2016, #brands 

On Wednesday, leading apparel and footwear brand Nike released its latest sustainability report and was announced as the newest Global Partner of the Ellen MacArthur Foundation. Nike has made impressive progress during a period of continued growth, and recognizes that to continue as such, it must innovate on an unprecedented scale. The company has set “a vision for a low-carbon, closed-loop future as part of the company’s growth strategy.”

Sustainability Delivering Ever Faster Growth for Unilever, Sustainable Brands, 16 May 2016, #brands

Unilever’s Sustainable Living brands continue to show superior performance, as the company reports on the fifth year of progress of the Unilever Sustainable Living Plan. Consumers expect more of brands and businesses now — and they reward those that deliver a wider social benefit in addition to the traditional product performance at an affordable price.

Facebook and Microsoft Want More Renewable Energy. REBA Can Help Them Get It, World Resources Institute, 18 May 2016, #brands

For big corporations, buying renewable energy is harder than it should be. That’s why Facebook and Microsoft are inviting collaboration with utilities to break down market barriers. These iconic brands are among 60 companies, and over 50 leading project developers and service providers, participating in the Renewable Energy Buyers Alliance (REBA) network.

Starbucks Is Selling Nearly A Half-Billion Dollars In 'Sustainability' Bonds, Huffington Post, 18 May 2016, #brands

Starbucks Corp. is asking investors to fund as much as $496 million on what the coffee giant describes as "sustainability" projects, the latest move in a growing push by companies to reduce the potentially negative impact of their activities on the environment.

Why brands should take a lesson from Unilever on sustainability, Campaign Live, 19 May 2016, #brands

It is a message that eco-ethical business people have been pushing up the levels to big brands for years. Many brands that have gained a valuable foothold in established markets, like Innocent, Pret, Lush, Ella's Kitchen, Method, have ethics at their core. These brands are also defined as ‘disruptive innovators’, so now everyone from CEOs to CSR executives are talking about disruption and how innovation can improve sustainability.

Forget Incremental Improvements: 40 Companies, Cities Working to Activate New Plastics Economy, 25 May 2016, #brands

The Ellen MacArthur Foundation’s New Plastics Economy initiative kicks off today with an inaugural workshop that brings together more than 40 leading companies including Amcor, Coca-ColaThe Dow Chemical Company, DuPont, Indorama Ventures, Marks & Spencer, MARS, Natureworks, Novamont, Sealed Air, SUEZ, Unilever and Veolia, as well as front-running cities such as Copenhagen, and London’s Waste and Recycling Board.

Companies and Climate Change: What Now? Fortune, 25 May 2016, #brands

Customers respond better to clean energy if they see it as a savings. As technology continues making it easier to control energy use, should companies be looking at money saved from reducing emissions as a potential profit center?

Carbon-free cloud: Microsoft sets ambitious goals for renewable energy, Geekwire, 25 May 2016, #brands

Microsoft is kicking up its targets for environmentally sustainable cloud computing by pledging that half of the electricity to power its data centers will come from renewable sources by 2018.

These companies now run on 100% renewable power, Quartz, 1 June 2016, #brands

Companies are starting to take the lead in the drive toward decarbonization. It’s a big shift. For years, governments had to force change through legislation and support systems, such as subsidies, to the dismay of free-marketers. Now, companies across the world are signing up to voluntarily derive all their power from renewable sources. For some that means buying from sustainable power providers (Mars this week signed a deal with a Scottish wind farm that makes it 100% renewable in the UK). For others, the mission extends to building their own wind farms and solar arrays. Some companies, like Microsoft, have already got there.

SECTORS

Banking - The Secret Lives (And Loves) Of Green Banks, Think Progress, 18 May 2016, #sectors

Last month, dignitaries from 175 countries applied the final seal of approval to the Paris Climate Agreement, setting a course for a low-carbon future. Experts say that, to meet the goals laid out in the pact, investors will need to funnel $1 trillion a year into clean energy and energy efficiency.

Aviation - Will the aviation industry's carbon offset scheme ever get airborne? Business Green, 18 May 2016, #sectors

ICAO negotiators in Montreal struggled to make progress last week towards a final deal on aviation emissions, but industry insists there is still time to agree a global offset scheme before 2020 start date. In September the UN-backed International Civil Aviation Organization (ICAO) is expected to agree a long-awaited deal to deliver "carbon neutral growth" for the global aviation industry.

Agriculture - Agriculture, A Huge Contributor To Climate Change, Is Starting To Clean Up Its Act, Think Progress, 19 May 2016, #sectors

Last April, the United States Department of Agriculture announced plans to tackle agriculture’s contribution to climate change. Dubbed the USDA’s Building Blocks for Climate Smart Agriculture & Forestry, the plan included a set of voluntary but incentive-based programs in ten key areas, from soil health to nutrient management. All told, the USDA estimated that the programs would help agriculture cut its emissions by 120 million metric tons by 2025 — the equivalent of taking more than 25 million passenger vehicles off the road. Now, a year later, the department is reflecting on the progress it has made through a newly released report that serves as the first annual check-in on the initiatives.

Food - Veganism grows by 360 per cent in Britain, Independent, 25 May 2016, #sectors

The number of vegans in Britain has risen by a staggering 360 per cent over the past decade, making it one of Britain's fastest-growing lifestyle movements, according to a new report by The Vegan Society and Vegan Life magazine.

Food - Top Chefs Urge Congress to Address Nation’s $200B Food Waste Problem, Sustainable Brands, 28 May 2016, #sectors

Award-winning chefs from across the country, including ‘Top Chef’ head judge Tom Colicchio, gathered in Washington, D.C. on May 25 to advocate for food waste reduction in the American food system. In hopes of educating lawmakers on the severity of the issue, the group met with 22 Senate and House offices in tandem with a first-of-its-kind House Agriculture Full Committee hearing assessing food waste from farm to table.

Tourism - Sustainability, the new reality for future tourism, 1 June 2016, Asian Correspondent, #sectors

Sustainable tourism – a buzz word used by marketers or the new reality for global tourism? The 2015 Paris Climate Change Conference marked an important turning point in the recognition for the need for sustainability at a global level. Governments now are beginning to consider how to reduce carbon emissions and plan for a future that may be quite different, and more sustainable, than today. The impacts will be felt throughout every economy, in every business and on personal budgets.

BUSINESS

Gatekeepers to Gateways: Trade Associations Key to Gaining Ground in Industry Sustainability, Sustainable Brands, 16 May 2016, #business 

The recent launch of the UN’s Sustainable Development Goals and the commitment last month of over 170 countries to the Paris climate agreement illustrate global consensus regarding the sustainability issues we need to tackle to put society and the planet on a secure path.

A 2020 roadmap for corporate sustainability, Ceres, 18 May 2016, #business 

Plotting a company’s future is never a static process. Circumstances shift. Technologies change. Trends accelerate. This is surely the case as global businesses grapple with sustainability pressures like climate change, water risks and human rights challenges. Just as the urgency and complexity of these threats are increasing, operating environments for businesses are also changing dramatically.

How companies can save money with bolder water goals, GreenBiz, 18 May 2016, #business

The private sector is starting to feel the pain of the global water crisis. Last year, the World Economic Forum ranked water crises as the most damaging short-term risk, and this year as the top global risk to industry and society over the next decade.

Businesses join new global campaign to boost energy productivity, Climate Group, 18 May 2016, #business

The Climate Group launched a new global program on energy productivity - EP100, an action of the We Mean Business coalition, at the Energy Efficiency Global Forum (EE Global) in Washington D.C. today, which supports influential businesses pledging to double their energy productivity and seeking to maximize economic output.

100+ Companies Salute the Signing of the Paris Agreement and Call For Swift Action On Clean Power Plan, Ceres, 18 May 2016, #business

More than 100 companies, including leading global giants, expressed their support today for the Paris Agreement on climate change and called for swift action on the Environmental Protection Agency’s Clean Power Plan, a proposal aimed at significantly cutting carbon pollution in the United States.

SGX Sustainability Indices launched, Channel News Asia, 1 June 2016, #business

The SGX Sustainability Indices aim to provide an avenue for investors to assess the sustainability practices of SGX-listed companies, and identify environmental, social and governance (ESG) leaders in Singapore.

The rising tide of directors' responsibilities, The Climate Institute, 20 May 2016, #business

Earlier this year at the Australian Institute of Company Directors’ Australian Governance Summit, David Gonski told an audience of 1000 of Australia’s senior business leaders that board directors should take a more long-term perspective on their roles. So, how and why does climate change factor in that advice? And is action already under way?

Corporations Challenge Utilities to Ramp Up Renewable Energy, Sustainable Business, 23 May 2016, #business

Yet another group has formed to increase corporate use of renewable energy, Renewable Energy Buyers Alliance (REBA).

COMMON Partners to Accelerate Social Purpose Businesses, Lead ‘Paradigm Shift’, Sustainable Brands, 23 May 2016, #business

A new strategic partnership aims to bolster social purpose startups and launch more products that are better for the planet. Today, communication, branding and leadership services companies Refresh Agency and The Passion Institute, both founded by Sandja Brügmann, solidified working with fellow Boulder, Colorado-based business COMMON, a creative accelerator and community dedicated to advancing social businesses and projects. The three firms can now offer their clients the services of the other partner organizations, including their global professional networks.

Sensing the Inevitable, Companies Begin to Adapt to Climate Change, Technology Review, 25 May 2016, #business

Most industries seem to be in a similar spot: aware that climate change is likely to affect their future but not yet planning for it with any consistency or depth. Long reports have been written about the risks that climate change poses to the economy and to business. But despite calls from leading environmentalists for business to lead the next phase of adaptation, the vast majority of companies are barely in the early days of thinking about this issue. So in this report we have sought out the exceptions to that rule: the companies and industries that out of necessity or foresight are beginning to plan for a future in which a changing climate will require moving beyond the status quo.

8 reasons the business world is looking for sustainability experts, Grist, 27 May 2016, #business

Why are big names like Walmart, Starbucks, and even Goldman Sachs making environmental moves? The bottom line is that sustainability often helps a company grow its, er, bottom line. So it makes sense that more and more businesses are upping their green game — in both senses of the hue — and are looking to hire people who can help them do it.

COMMUNICATION

Social Media an Invaluable Tool for Helping Conscious Consumers Live Even More Consciously, Sustainable Brands, 18 May 2016, #communication

With hundreds of millions of individuals logging into social media accounts every day, using the medium as a platform for social change and activism is just common sense. Today, about 61 percent of consumers use social platforms to learn about sustainability issues. In this open forum-style digital environment, consumers are able to have open conversations about corporate social responsibility and other salient subjects in sustainability. 

Top 5 Ways to Connect Consumers with Your Brand Purpose, Sustainable Brands, 25 May 2016, #communication

Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to actively connect with the growing segment of conscious consumers.

Successful Sustainability Storytelling First Requires Shaping Your Internal Narrative, Sustainable Brands, 26 May 2016, #communication

Early on in the Embedding Project, one topic came up more than any other: storytelling. While many companies are experimenting with sharing stories about sustainability as a way to shape their cultures, we also heard that their attempts to do this sometimes fell flat. It turns out that leveraging storytelling to help employees arrive at their own learning moments about sustainability takes some planning. Over a two-year period, we worked with companies, reviewed research, and interviewed storytellers in a range of roles. Here’s some of what we learned.

Goodbye to greenwashing, Stuff NZ, 1 June 2016, #communication

Business leaders discuss how to respond to the new breed of environmentally and socially conscious consumers.

How 'An Inconvenient Truth' influenced a generation of professionals, Greenbiz, 1 June 2016, #communication 

Today marks the 10th anniversary of the release of the Academy Award-winning film "An Inconvenient Truth." To commemorate this anniversary, Paramount Pictures and Participant Media have launched the "Share Your Truth" campaign, a series of videos from environmental leaders, business owners and government officials around the world telling personal stories of the impact the film had on them.

REGULATION

Nothing this edition.

WORKFORCE

Nothing this edition.

RESEARCH

‘Flighty’ millennials keen to switch out of funds - FT.com, FT, 16 May 2016, #research

Millennials, generation Y or any other marketing terms used to describe those aged between 18 and 35 have become something akin to catnip for the financial services industry.

Climate Change in the American Mind: October 2015, Yale Program on Climate Change Communication, 18 May 2016

This report details results from our latest national survey about global warming beliefs, risk perceptions, conversations, perceived ethical dimensions, and the impact of Pope Francis on American views of global warming.

Why even the people who worry the most about climate change often take little action, Washington Post, 19 May 2016, #research

When it comes to encouraging action against climate change, getting the public to care about the issue — or just believe it exists — is a primary preoccupation for scientists and activists. But it turns out that even people who are the most worried about the problem are often not taking much public action about it.

Investors Care More About Sustainability Than Many Executives Believe, Sustainable Brands, 19 May 2016, #research

Understanding investor priorities is an important responsibility for a company’s top executives and its board of directors, yet, new findings show that managers’ perceptions of investors are out of date.

OPINION

Business Is Taking Action on LGBT Rights. Will Climate Change Be Next? Andrew Winston, 16 May 2016, #opinion

After North Carolina passed a bizarre transgender bathroom law with sweeping implications (one that, according to the Justice Department, is probably illegal), an impressive list of big companies made their displeasure known. The CEOs of dozens of corporate giants — including Alcoa, Apple, Bank of America, Citibank, Facebook, Google, IBM, Kellogg, Marriott, PwC, and Starbucks — sent an open letter to the governor to defend “protections for LGBT people.” PayPal canceled plans for an operations center in the state, and Deutsche Bank announced it would freeze the addition of 250 employees in the state because of the law.

How Kids' Pop Culture Is Helping to Shape Early Sustainability Thinking, Sustainable Brands, 19 May 2016, #opinion

Get ‘em while they’re young. It’s a strategy long embraced by the world of media, advertising and marketing, whether it be product placement in kids’ literature, TV shows or movies; cartoon characters created to make a brand more cuddly; or movies and games that come with a readymade collection of toys attached.

ACTIVISM

Can the big banks be coal free in five years? Market Forces, 19 May 2016, #activism

Whether or not they realised it at the time, Australia’s major banks signed up to some radical changes at the end of 2015. They all came out in support of the goal to hold global warming to below two degrees, recognising the role they had to play in helping the world achieve that goal.

AUDIO, VIDEO AND INFOGRAPHICS

Nothing this week.

CLIMATE COMMUNICATION PUBLICATIONS

CONTACT

Did we miss something? Got a suggestion? Read something worthwhile? Let us know! Email: feedback@climatecommunication.net 

T h a n k   y o u !

Climate Communication and Responsibility Plus Bulletin are ‘act(s) of leadership’ by Climate Reality Leader, Andrew Woodward. They are not the work of nor are the contents endorsed by the Climate Reality Project.

MORE INFORMATION

ENDS

 

Climate Change for Brands and Reputation - Responsibility Plus Bulletin #079 for 17 May 2016

BRANDS

Sustainable Extravagance: Kering Calls for Collaboration to Change Paradigm in Luxury Goods, Sustainable Brands, 6 May 2016, #brands

Luxury goods and responsible consumption need not be contradictory terms — that was the core takeaway from a livestream Q & A session held earlier this week by Kering, one of the world’s leading manufacturers of luxury apparel and home to brands such as Gucci, PUMA, Stella McCartney and Alexander McQueen.

Mars now produces enough renewable electricity to power 100% of its UK operations, The Climate Group, 12 May 2016, #brands

Mars, Incorporated is now producing enough renewable electricity to power 100% of its UK operations. The RE100 company has partnered with Eneco UK on a new 20-turbine wind farm located in the Scottish Highlands, and has committed to buying electricity for the next decade via this power purchase agreement (PPA).

Ikea Releases New Sustainability-Focused Products, Triple Pundit, 12 May 2016, #brands

Ikea has found a new way to delight its customers. As the largest furniture retailer in the world, the company changed the game when it comes to affordable, design-forward furnishings. Now, the brand’s team of talented, human-centered designers are expanding its product line into surprising new directions.

AMP board’s stunning admission: They never considered climate change, Renew Economy, 16 May 2016, #brands

It was AMP’s turn this week to field questions from shareholders about how the company is handling issues of climate change and fossil fuel risk. It revealed something alarming about how Australia’s third biggest asset manager was managing what has been described by Bank of England Governor Mark Carney as a huge risk to global financial stability. When asked whether the board supported the goal of keeping global warming to below 2°C and how, through its own business, AMP would contribute to achieving that goal, outgoing Chairman Simon McKeon answered that it’s a question that has never been on the Board’s agenda.

SECTORS

Asset Owners Disclosure Project, 12 May 2016, #sectors

The AODP Global Climate Index is the world standard for assessing the world’s largest investors on climate-risk management. The Index has been produced by assessing the world’s largest 500 asset owners including pension funds, sovereign wealth funds, insurance companies, foundations and endowments. Funds are rated from AAA through to D grade, with an extra X category being added for those funds at the bottom that appear to be doing absolutely nothing to manage this critical risk.

WEF Report Outlines 30 Steps to a Circular Construction Industry, Sustainable Brands, 12 May 2016, #sectors

The construction industry has been slower than most to adopt technological innovations, which has stagnated the sector’s labor productivity in the United States and elsewhere in the last 40 years. At the same time, the construction industry is the world’s largest consumer of raw materials, yet only a fraction of its waste gets recycled. According to a new report from the World Economic Forum (WEF), these factors coupled with the industry’s size and weight make construction ripe for disruptive transformation that could have profound benefits for the world.

Investor groups publish sustainable real estate guide, The Sustainability Report, 13 May 2016, #sectors

Global investor networks including the Investor Group on Climate Change (IGCC) have published a sustainable research guide covering real estate investments.

World's Largest Fashion Sustainability Summit to Drive Responsible Innovation, EcoWatch, 13 May 2016, #sectors

More than a thousand experts, NGOs, opinion makers, media and politicians gather Thursday for the Copenhagen Fashion Summit—the world’s largest event on sustainability in fashion. Jonas Eder-Hansen is development director at the Danish Fashion Institute and organizer of the summit. We asked him some questions about the big event and the state and future of sustainability in fashion.

High performance buildings open the door to Australia's climate future. WWF, 16 May 2016, #sectors

Australia’s building sector can deliver up to 28% of Australia’s 2030 emissions reduction target, save $20 billion and create healthier, more productive cities if a suite of targeted policies are introduced, according to a new report by the Australian Sustainable Built Environment Council (ASBEC).

BUSINESS

More Than 150 Companies Now Signed Up To Science-Based Targets Initiative, CleanTechnica, 9 May 2016, #business

More than 150 companies have now signed up to the Science Based Target initiative, committing to set emissions reduction targets. The Science Based Targets initiative announced this week, on the eve of the Climate Action Summit in Washington, DC, that a total of 155 companies have now committed to set emissions reduction targets in line with attempting to keep global warming well below 2°C. 

What business sustainability measures really work?In the black, 11 May 2016, #business

The world is sharpening its focus on sustainable and environmentally friendly practices – and the good news is that business appears to be getting the message.

The business rationale for investing in nature, GreenBiz, 12 May 2016, #business

The business rationale for investing in ecological restoration and nature-inspired biomimicry solutions is coming into sharper focus. The business case is simply built on effectively and efficiently addressing core business issues. It is that straightforward.

Businesses join new global campaign to boost energy productivity, We Mean Business, 13 May 2016, #business

The Climate Group launched a new global program on energy productivity - EP100, an action of the We Mean Business coalition, at the Energy Efficiency Global Forum (EE Global) in Washington D.C. today, which supports influential businesses pledging to double their energy productivity and seeking to maximize economic output.

COMMUNICATION

Top 5 Ways to Connect Consumers with Your Brand Purpose, Sustainable Brands, 15 May 2016, #communication

Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to actively connect with the growing segment of conscious consumers.

REGULATION

Nothing this edition.

WORKFORCE

Nothing this edition.

RESEARCH

Corporate Sustainability: First Evidence on Materiality, Sustainable Brands, 24 March 2016, #research

This working paper from Harvard Business School's Mozaffar Khan, George Serafeim and Aaron Yoon provides an in-depth examination of how 'sustainability investments' enhance value for shareholders. This relatively new class of corporate investments known has attracted the attention of firms, institutional investors, academics, and societal advocacy groups. The authors find that investments in material sustainability issues can be value-enhancing for shareholders while investments in immaterial sustainability issues have little positive or negative, if any, value implications.

Election 2016: Climate policy a vote winner for most Australians, Sydney Morning Herald, 16 May 2016, #research

Strong climate change policy is a vote-changing matter for a majority of Australians, a new poll shows, establishing the issue as an important battleground one week into the election campaign.

OPINION

4 Challenges Shaping Tomorrow’s Cities — and How Brands Can Help, Sustainable Brands, 10 May 2016, #opinion

Last month in Washington, D.C., city, business and nonprofit leaders came together at the 2016 Planet Forward Summit on Sustainable Cities to discuss what the sustainable cities of tomorrow will look like.

Who's Embracing the End of Fossil Fuels? It's a Surprise…, Andrew Winston, 11 May 2016, #opinion

Dramatic shifts in industries can be exciting — trillions of dollars are in play — but also painful for those in the old industries. Some of those with vested interests will not making the transition willingly (an understatement for sure), but some players taking part in the clean economy game will come as a surprise.

ACTIVISM

Bill and Melinda Gates Foundation divests entire holding in BP, Guardian, 13 May 2016, #activism

The Bill and Melinda Gates Foundation has sold off its entire holding in oil giant BP, in a move welcomed by fossil fuel divestment campaigners.

AUDIO, VIDEO AND INFOGRAPHICS

Nothing this week.

CLIMATE COMMUNICATION PUBLICATIONS

CONTACT

Did we miss something? Got a suggestion? Read something worthwhile? Let us know! Email: feedback@climatecommunication.net 

T h a n k   y o u !

Climate Communication and Responsibility Plus Bulletin are ‘act(s) of leadership’ by Climate Reality Leader, Andrew Woodward. They are not the work of nor are the contents endorsed by the Climate Reality Project.

MORE INFORMATION

ENDS

 

Climate Change for Brands and Reputation - Responsibility Plus Bulletin #078 for 10 May 2016

Responsibility Plus Bulletin - a weekly summary of news, research and opinion on brands and corporate reputation in the age of climate change for marketing, advertising, communicators, corporate affairs and sponsorship specialists from Climate Reality Leader, Andrew Woodward (www.climatecommunication.net, @climatecomm, feedback@climatecommunication.net)

BRANDS

Nothing this edition.

SECTORS

What The World Needs Now: Sustainability Accounting Standards,  Forbes, 4 May 2016, #sectors

“The new SASB standards allow us—for the first time—to identify and measure exposure to climate risk across companies and industries. Climate change affects all markets and presents risks that investors can no longer ignore. The standards help them understand their exposure while also directing capital to the strongest performing companies.” — Michael Bloomberg, Chairman of the Sustainability Accounting Standards Board

World's biggest investors protecting millions of pensions by tackling climate change, Blue and Green Tomorrow, 5 May 2016, #sectors

The Asset Owners Disclosure Project (AODP) annual report has revealed that climate change is rapidly moving up the agenda for the world’s biggest investors. Pension funds and insurers are recognising the need for action to protect the savings and the financial security of hundreds of millions of people.

Elon Musk: 'We need a revolt against the fossil fuel industry’, Guardian, 8 May 2016, #sectors

Tesla’s chief executive Elon Musk has accused politicians of bowing to the “unrelenting and enormous” lobbying power of the fossil fuel industry, warning that a global “revolt” may be needed to accelerate the transition to more sustainable energy and transport systems.

BUSINESS

Translating the Climate Agreement into Business Strategies: BSR’s Four-Part Methodology, BSR, 3 May 2016, #business

Now that 175 countries have signed the Paris Agreement, and the high-level legal treaty on climate is becoming a tangible reality, companies need to address a key question: What does the agreement mean for me? Each industry and company will have its own new risks and opportunities, and BSR has developed a methodology to customize climate action strategies based on the new landscape the Paris Agreement has created.

The Power of Purpose in Driving Business Success, Huffington Post, 5 May 2016, #business

According to Yale professor Richard Foster, the average company launched today can be expected to survive only 15 years, compared to over 67 years for those founded in the 1920s. The path to brand love and related customer loyalty has become rocky, and ensuring a dependable stable business today is harder than ever before.

Why Embracing Profitable Good — Not CSR — Will Help You Stay Ahead, Sustainable Brands, 5 May 2016, #business

For all the talk about the importance of corporate social responsibility (CSR), the truth of the matter is most executives don’t believe it drives direct bottom line business benefit, or that it effectively addresses societal problems. The authors of Connect: How Companies Succeed by Engaging Radically with Society interviewed 70 CEOs and found that they view CSR as commercially irrelevant, believing it focuses more on boosting employee morale than addressing the way a company engages with society’s concerns.

Is Your Board Competent and Proactive on Sustainability? It Should Be, Sustainable Brands, 9 May 2016, #business

Much has changed for the better but progress is slow. Research I conducted into sustainable pay incentives for the C-suite reveals that there continues to be a Board obsession with short-term financial performance. Even enlightened Boards fail to grasp how to incentivize sustainability innovation. More work lies ahead.

Setting a New Course for Corporate Climate Policy, Huffington Post, 9 May 2016, #business

"We need a trade association for industries that don't exist yet." This is what Thomas Lingard, VP of global policy and advocacy at Unilever, said to me at an event recently. We were discussing Senator Whitehouse's article on the dearth of pro-climate lobbyists in Washington, which has sparked a global conversation about corporate engagement on climate policy.

COMMUNICATION

Stakeholder Relations - Invest in It Before You Need to Rely on It, Sustainable Brands, 29 April 2016, #communication

As the world’s leading chemical company, BASF has products in all kinds of industries; it employs 112,000 employees globally, services a variety of customers, and has relationships with shareholders and a large numbers of societal stakeholders. Any company’s set of relevant stakeholders in business, government and civil society will change with time; a clear picture is essential for effective engagement. Rather than relying on inflexible stakeholder mapping tools, it might be more appropriate to have skilled people and organizational structures in place for ongoing stakeholder analysis and engagement.

Millennials love clean energy, fear climate change, and don’t vote. This campaign wants to change that., Vox, 3 May 2016, #communication

Democrats and climate hawks share a dilemma, and that dilemma is millennials. Millennials — people born between 1980 and 2000, give or take, depending on your definition — are, in many ways, an incredibly attractive political target. There's a lot of them, they lean Democrat, they are more concerned about climate change than older cohorts, and they absolutely love clean energy.

How to talk about climate change so people will act, Science Daily, 6 May 2016, #communication

What can you do about climate change? The better question might be: What can we? University of California San Diego researchers show in a new study that framing the issue collectively is significantly more effective than emphasis on personal responsibility.

REGULATION

Nothing this edition.

WORKFORCE

Nothing this edition.

RESEARCH

Nothing this edition.

OPINION

Women's wisdom crucial to beating climate change, researchers say, Reuters, 7 May 2016, #opinion

Such realities are a reason why women's views are crucial to developing policies that actually work to reduce disaster risks and deal with climate change, she said at the launch this week of a report on gender equality and climate goals.

Sustainability: Separating the Talk from the Action, Sustainable Brands, 29 April 2016, #opinion

In 2010, I wrote a piece on sustainability. At the time, my point of view was that it’s a challenge too big and too complex for governments alone; particularly with the financial growth of nations such as China, Brazil and India, where consumers were beginning to get a taste of their newly acquired buying power. Back then I thought it would take a change in human behavior to have a real impact on business practices … people seeing the threats to their environment the way they once saw the threat of smoking to their health. So, it’s 2016, where do we stand?

ACTIVISM

Leaked Review Urges UNSW To Come Clean On 'Ethical Investment' Policy, New Matilda, 2 May 2016, #activism

A top Australian University is feeling the heat after it apparently ignored a report urging it to prove the merits of its ethical investment policy. Climate activists in particular have seized on the review.

The Movement to Stop Fossil Fuel Development Is Winning, EcoWatch, 3 May 2016, #activism

Colorado’s high court today struck down the rights of Coloradans to enact local fracking bans. It’s no surprise, given the massive sway of the oil and gas industry in the state. The suit was brought against Longmont (which passed a popular fracking ban in 2012) by Gov. John Hickenlooper and his industry cronies. While it’s easy to be discouraged by this decision, the fact is, it will help activate citizens to pass statewide ballot measures to ban fracking in November. And let’s not forget: The movement to stop fossil fuel development just keeps winning.

Break Free New Zealand, Break Free New Zealand, 8 May 2016, #activism

We will no longer let ANZ profit from climate change. ANZ thinks climate change is a beach party, not a crisis. ANZ are continuing to lend billions of dollars a year to new coal mines and oil drilling projects – fuelling climate change. Between May 4-13, people from across New Zealand will be shutting down one of the region’s largest lenders to the fossil fuel industry and making them live up to their bold claims of sustainability.

AUDIO, VIDEO AND INFOGRAPHICS

Nothing this week.

CLIMATE COMMUNICATION PUBLICATIONS

CONTACT

Did we miss something? Got a suggestion? Read something worthwhile? Let us know! Email: feedback@climatecommunication.net 

T h a n k   y o u !

Climate Communication and Responsibility Plus Bulletin are ‘act(s) of leadership’ by Climate Reality Leader, Andrew Woodward. They are not the work of nor are the contents endorsed by the Climate Reality Project.

MORE INFORMATION

ENDS

Climate Change for Brands and Reputation - Responsibility Plus Bulletin #076 for 26 April 2016 and #077 for 3 May 2016

Responsibility Plus Bulletin - a weekly summary of news, research and opinion on brands and corporate reputation in the age of climate change for marketing, advertising, communicators, corporate affairs and sponsorship specialists from Climate Reality Leader, Andrew Woodward (www.climatecommunication.net, @climatecomm, feedback@climatecommunication.net)

BRIEFING

The Paris Effect: How the Paris Agreement is Driving Climate Action, Climate Nexus, 18 April 2016, #briefing

This past December, representatives from 195 nations gathered in Paris to negotiate an historic agreement to combat climate change and accelerate the transition to a sustainable, low-carbon future. After two weeks of negotiations, the nations unanimously agreed to adopt the international climate pact. The world has already seen a significant shift towards stronger climate action, in the ensuing months since the adoption of the Agreement.

Paris climate deal signing ceremony: what it means and why it matters, The Conversation, 21 April 2016, #briefing

The New York event will be an important barometer of political momentum leading into the implementation phase – one that requires domestic climate policies to be drawn up, as well as further international negotiations.

The Paris Agreement signing ceremony at a glance, The Conversation, 22 April 2016, #briefing

Leaders and diplomats from more than 160 countries gathered at the United Nations' New York headquarters on April 22 to sign the Paris Agreement – the landmark climate deal hammered out at the culmination of last year’s talks. The ceremony marks the start of a year-long opportunity for countries to sign the agreement, although most of the world will sign on the opening day. But the process doesn’t end there – nations will still need to ratify the treaty domestically. Only when at least 55 countries, accounting for at least 55% of global greenhouse emissions, have done so will the Paris deal become international law.

The Guardian view on the UN climate change treaty: now for some action, Guardian, 25 April 2016, #briefing

It was a spectacular signal of global intent on Friday when more than 170 governments signed up to the Paris deal. But it’s just the start of a long, hard road

The Paris Accord is a $13 trillion opportunity, We Mean Business:, 28 April 2016, #briefing

Implementing the Paris Agreement will unlock at least $13.5 trillion of economic activity globally, according to an analysis by We Mean Business. As the commitments made by 196 countries at COP21 in Paris are carried out, the investments in renewable electricity, energy efficiency and other low carbon power that countries have promised add up to that amount.

BRANDS

Why Google, Ikea Say ‘The Paris Effect’ Is Boosting Business, Environmental Leader, 21 April 2016, #brands

In a press conference about how “The Paris Effect” is already benefiting business, Edward Cameron, head of policy at We Mean Business and lead author of the analysis, said the nearly 400 companies in the coalition have made about 900 commitments to climate action. He said the Paris climate agreement has had a “notable effect” on businesses, which are responding by procuring renewable energy, putting an internal price on carbon and implementing land-use practices that conserve natural resources, among other actions.

QBE to be held to account for fossil fuel investments, Renew Economy, 2 May 2016, #brands

Climate change is “one of the greatest challenges in the long term wellbeing of the global economy… We are doing more around managing climate change risks than ever before but could we, as an industry and as a society, do more? Undoubtedly.” So said QBE Group CEO John Neal in an opinion piece penned last month. The sentiment is in stark contrast to only four years ago, when QBE was so proud of its role in the fossil fuels sector the front cover of its annual report featured an image of a coal mine adorned with the slogan ‘Made possible by QBE’ (see image below). Sadly, while the rhetoric has shifted, QBE’s operations tell a very different tale.

Timberland Extends Rigorous Environmental Standard Across Entire Product Portfolio, Sustainable Brands, 2 May 2016, #brands

Global outdoor lifestyle brand Timberland prides itself on its commitment to innovate and operate in an accountable and responsible manner — in terms of its products, the communities in which it operates, and the outdoors. As part of this commitment, the company today announced the implementation of its rigorous environmental standard — the Timberland Environmental Product Standard (TEPS) — across all of its product categories, beginning with its Spring 2016 collection.

SECTORS

It’s a Crucial Year to Address Climate Change in Our Portfolios, The Motley Fool, 19 April 2016, #sectors

Climate change wake-up calls have been becoming steadily more persistent. For starters, it's official: 2015 was the hottest year on record, beating out 2014, which had previously held the dubious honor. The record-breaking heat continues, too: This past February was the most unusually warm month on record (measuring how much warmer it was than the long-term average), beating out the previous month.

UN secretary-general urges insurers to take leadership role on climate change, The Actuary, 20 April 2016, #sectors

United Nations (UN) secretary-general Ban Ki-moon has called on the insurance industry to lead by example to reduce climate risk and ensure a “more sustainable world for all”.  - 

New Research from MorningStar Farms, WRI Illustrates Environmental, Sustainable Brands,  Benefits of Eating Less Meat, Sustainable Brands, 20 April 2016, #sectors

This week, both the World Resources Institute (WRI) and MorningStar Farms — producer of veggie burgers, sausages and other faux meat items beloved by vegetarians across the U.S. — have unveiled research asserting that the average American could cut their diet-related environmental impacts by nearly half just by eating less meat and dairy.

Shifting Diets for a Sustainable Food Future, World Resources Institute, 21 April 2016, #sectors

Instalment 11 of Creating a Sustainable Food Future shows that for people who consume high amounts of meat and dairy, shifting to diets with a greater share of plant-based foods could significantly reduce agriculture’s pressure on the environment. It introduces a protein scorecard ranking foods from lowest (plant-based foods) to highest impact (beef), as well as the Shift Wheel, which harnesses proven marketing and behaviour change strategies to help move billions of people to more sustainable diets.

Saving the Playing Field: A Tale of Two Professional Sports and Sustainability, Sustainable Brands, 22 April 2016, #sectors

Sports and corporate sustainability are two fields not always thought of as playing on the same court. But the two have more in common than one might initially expect — both are about winning through fair competition and the display of excellence.

How investors are taking climate action in 2016, CDP, 22 April 2016, #sectors

Since 2012, the ‘Aiming for A’ coalition of institutional investors has set out to engage with FTSE100 extractives and utilities on their efforts to tackle climate change. The principle underpinning our efforts has been that in order to enable a low-carbon transition, investors need to work with their investee companies and policy-makers. This year the boards of Anglo American, Glencore and Rio Tinto have followed their peers at BP and Shell and supported our ‘Aiming for A’ strategic resilience resolutions. Based on last years’ experience, carefully considered board-backing almost certainly means the resolutions will become legally binding at the AGMs over the next few weeks.

China's largest bank to screen loans for environmental risk, Climate climate change, 25 April 2016, #sectors

ICBC says it’s time to take tougher line on major polluters, citing regulatory pressures linked to air pollution and emission standards

5 Takeaways From Last Night’s Future of Fashion Sustainability Panel, Vogue, 22 April 2016, #sectors

Do you know who made your clothes? Probably not—and the designers and fast-fashion companies that sold them to you probably don’t, either. That was the overarching message at last night’s Future of Fashion panel hosted by Zady and Parsons, which included speakers Rick Ridgeway, VP of environmental affairs at Patagonia; Quartz reporter Marc Bain; and stylist Sarah Slutsky. Their discussion covered everything from the rise of fast fashion and the garment industry’s carbon footprint to child labor and human trafficking. As much as we love scoring Gucci-ish dresses and Céline-y pumps for the price of lunch, that isn’t how things should be. The industry needs a serious reboot, and making a difference can start with simply adjusting your shopping habits and paying attention to what’s on your clothing labels. Below, five ways you can work toward a more sustainable lifestyle.

BUSINESS

If 21 Countries Can Reduce Emissions While Growing GDP, It Should Be No Sweat for Companies, Sustainable Brands, 16 April 2016, #business

Whether climate stabilization and economic growth can coexist or promote each other is the subject of ongoing debate. Recent analyses by the World Resources Institute (WRI) and the International Energy Agency (IEA) add to the evidence that we could indeed have the best of both.

COMMUNICATION

7 Must-Watch Trends at the Intersection of Sustainability and Purpose, 22 April 2016, #communication

There is widespread consensus in the global Sustainable Brands® community that purpose is trending in the business world, especially among brands that are looking beyond the next quarter and trying to figure out how to thrive in the middle and long run. Such brands are not only wisely taking actions to future-proof themselves, but are also smartly leveraging a strong zeitgeist of purpose-driven behavior in society in general – that verifiable wave of health-conscious consumers, meaning- and balance-seeking employees, future-focused students and increasingly influential faith-based and spiritual communities.

Best Practices for Building Trust Between Scientists and Communications Staff, Science Communication Media, 22 April 2016, #communication

A lot of advice in science communication seems straightforward. But it’s also open to interpretation – and misinterpretation – by scientists and communications staff alike. So it’s incredibly important for scientists and communicators to feel like they’re on the same team. That means being clear about our goals, our audiences and our roles in a given project. In short, it’s about trust, and it’s worth taking the time to build it.

Framing the Climate Conversation: Researchers Investigate Discourse Across Party Lines, Sustainable Brands, 27 April 2016, #communication

Climate change has slowly become more of a partisan issue over the last few decades, fuelling heated debates despite the scientific consensus (and, quite often, about whether there is in fact a scientific consensus) that human activities are causing climate change. Amidst this tumultuous political landscape, how to communicate effectively about climate issues has become difficult.

Half of leading investors ignoring climate change: study, Reuters, 2 May 2016, #sectors

Almost half of the world's top 500 investors are doing nothing to address climate change through their investments, a study showed on Monday. A report by the Asset Owners Disclosure Project (AODP), a not-for-profit organization aimed at improving the management of climate change, found that just under a fifth of the top investors - or 97 managing a total of $9.4 trillion in assets - were taking tangible steps to mitigate global warming. These include investing in low polluting assets or encouraging the companies they invest in to be greener.

REGULATION

Nothing this edition.

WORKFORCE

Millennials see work with 'purpose' as highly nuanced, Greenbiz, 21 April 2016 , #workforce

Millennials, and what makes them tick, is part obsession, part mystery, for HR professionals today. But they aren’t so easily defined; this demographic needs to be more nuanced if we are to understand them better.

Why Sustainability Should Be Embedded in HR, Sustainable Brands, 21 April 2016, #workforce

There’s an urgent challenge for human resources leaders: Ensuring their organizations anticipate and prepare for the inevitable effects of sustainability mega-forces. As globalization, shifting demographics and competition for the world’s depleting resources compel transformational change, companies will need enlightened and sustainability-savvy leadership to thrive in this brave new world. HR has a significant role to play to align talent with these emerging realities.

RESEARCH

Nothing this edition.

OPINION

How She Leads: Beth Stevens, Disney, GreenBiz, 22 April 2016, #opinion

The Walt Disney Company knows how to sell cuteness. The company has a cute term, "environmentality," for its sustainability efforts. The storytelling juggernaut even calls its theme park employees "cast members." Yet Disney has come a long way since Mickey Mouse and Silly Symphonies cartoons.

ACTIVISM

The Personal Triple Bottom Line: Insight, Impact, Income, 18 April 2016, #workforce

Two decades ago, John Elkington introduced the Triple Bottom Line (TBL), a disruptive corporate tool to measure a company’s success based on three Ps: People, Planet and Profit. TBL and its derivatives are widely used by companies around the world. While some companies have embedded the TBL into the core of their business, many others loosely practice it to varying degrees.

Behind the Brands: Unilever tops Oxfam's 'Big 10' supply chain rankings, Edie, 19 April 2016, #activism

Global consumer goods firm Unilever has overtaken nutrition business Nestlé to claim the top spot in Oxfam's 'Behind the Brands' campaign, which measures and ranks the social sustainability of the 'Big 10' global food and drinks companies.

AUDIO, VIDEO AND INFOGRAPHICS

Nothing this week.

CLIMATE COMMUNICATION PUBLICATIONS

CONTACT

Did we miss something? Got a suggestion? Read something worthwhile? Let us know! Email: feedback@climatecommunication.net 

T h a n k   y o u !

Climate Communication and Responsibility Plus Bulletin are ‘act(s) of leadership’ by Climate Reality Leader, Andrew Woodward. They are not the work of nor are the contents endorsed by the Climate Reality Project.

Climate Communication and Responsibility Plus Bulletin are ‘act(s) of leadership’ by Climate Reality Leader, Andrew Woodward. They are not the work of nor are the contents endorsed by the Climate Reality Project.

MORE INFORMATION

ENDS

Climate Change for Brands and Reputation - Responsibility Plus Bulletin #074 for 12 and #075 for 19 April 2016.

Responsibility Plus Bulletin - a weekly summary of news, research and opinion on brands and corporate reputation in the age of climate change for marketing, advertising, communicators, corporate affairs and sponsorship specialists from Climate Reality Leader, Andrew Woodward (www.climatecommunication.net, @climatecomm, feedback@climatecommunication.net)

BRANDS

Salesforce:Cloud Computing Giant Signs Huge Wind Contracts, EarthTechling, 7 April 2016, #brands

One of America’s biggest cloud computing companies has recently entered into long-term contracts with West Virginia and Texas wind farms, which will supply clean renewable power for its data centers.

AGL Energy, Tesla in alliance to drive uptake of electric vehicles, Sydney Morning Herald, 7 April 2016, #brands

Power retailing company AGL Energy has joined Tesla Motors and others to push for a range of policy measures, including tax incentives and emissions regulations, to accelerate the take-up of electric vehicles and tackle one of the country's fastest-growing sources of greenhouse gas emissions.

Tesla: Tesla’s Model 3 orders are through the roof. Here’s what that means for the planet, Washington Post, 8 April 2016, #brands

It’s being hailed as simply extraordinary. Since introducing the Model 3 sedan — a far cheaper electric vehicle, aimed for broader consumption, than the Model S — Tesla saw a stunning 276,000 orders in just two days.

Ikea: Can you power a business on 100% renewable energy? Ikea wants to try, Guardian, 12 April 2016, #brands

In 2012, Ikea made headlines with its pledge to completely power its stores with renewable energy by 2020. Last week, HP, the US-based multinational IT company, made the same pledge, promising to switch completely to renewables by 2020. The fact that both Ikea and HP set the same deadline for renewables, despite the fact that their pledges were separated by four years, illustrates a stunning change in renewable power generation. When Ikea made its promise, it was in the process of installing its own power generation facilities. Four years later, HP has numerous other options.

One of the World's Largest Hospitality Chains to Grow Its Own Vegetables at 1,000 Hotels, EcoWatch, 14 April 2016, #brands

In an attempt to eliminate 30 percent of its food waste by 2020, AccorHotels has announced plans to grow vegetables at 1,000 of its hotels.

Apple has ‘strongest climate policy' of business world, Climate climate change news, 14 April 2016, #brands

Apple, the world’s most valuable company, boasts its most progressive climate policies, according to a NGO study of 150 global firms. Influence Map praised the US technology giant for its “consistent” championing of legislation to curb emissions and independence from obstructive trade lobbies in a report on Wednesday.

Angry Birds’ Feathers Ruffled Over Climate Change, So They’re Going Green, Huffington Post, 15 April 2016, #brands

The latest U.N. activist is all aflutter about saving the environment. Red, the main character from the Angry Birds -- that game you obsessively play on your phone -- is the new U.N. Honorary Ambassador for Green, and he’s here to ask us all to do better for the planet. Red and the rest of the Angry Birds crew began their ambassadorship in March, and ever since they’ve been “traveling the world” -- i.e. being featured in a series of hilarious ads staged in different global landmarks -- imploring people to make some changes to save the environment.

Apple just found a powerful new way to make people care about the planet, Washington Post, 18 April 2016, #brands

Apple’s recent efforts to trumpet its green initiatives have largely been about supply chain and manufacturing, but on Thursday the company unveiled a splashy new initiative aimed at its millions of customers. The company is rolling out “Apps for Earth,” in which the App Store will, for 10 days, feature 27 popular apps — including Angry Birds 2, Jurassic World: The Game, and SimCity BuildIt — that have added new environmental content for Earth Day.

How Woolworths Is Building Resilience in Its Food Supply Chain, Sustainable Brands, 11 April 2016, #brands

As with any multinational retailer, a high proportion of the environmental impacts resulting from Woolworths operations worldwide are linked to the farming and/or processing of products that we sell. As a result, we make it our business to work together with our suppliers to minimise these impacts, and to positively influence the environmental and social outcomes of doing business. Challenges we face in our global supply chain include impacts of extreme weather events, soil degradation, declining water quality and increasing input costs; below are a few of the initiatives and partnerships aimed at addressing them.

adidas Launches Latest Sustainability Report, New Strategy Aimed at Protecting Power of Sport, Sustainable Brands, 14 April 2016, #brands

Today, the adidas Group launches its Sustainability Strategy, “Sport needs a space,” as part of its 2015 Sustainability Progress Report. Rooted in the company’s core belief that sport has the power to change lives, the Strategy translates the Group’s sustainability efforts into tangible goals and measurable objectives through 2020. adidas’ intention is that all actions taken based on the Sustainability Strategy have a direct positive impact on the world of sport, in order to ensure that sport remains an infinite source of happiness.

SECTORS

Auto: How climate factors are driving the autos sector, CDP newsline, 12 April 2016, #sectors

Six months ago the Volkswagen emissions scandal broke, dramatically drawing the attention of investors to vehicle emissions performance and wiping billions off Volkswagen’s value. In the wake of the scandal, emission regulations around the world are set to tighten and investors want to know which auto-manufacturers are ahead of the curve in responding to these changes.

The Growth of the Responsible Investment Industry, International Banker, 12 April 2016, #sectors

Socially responsible, ethical, sustainable are all buzz words in the investment industry at the moment. A niche area only a few years ago, new ethically focused products and funds are popping into existence at a rapid rate, while mainstream funds are increasingly trying to keep up by integrating environmental, social and governance (ESG) standards into their investment decision-making. But what is all the fuss about, and why are environmental and social factors impacting on investment decisions?

Meat and livestock: Impact of climate change on daily diet means more kangaroo, less beef: research, ABC, 12 April 2016, #sectors

What will the diet of Australians look like in 2050? More kangaroo, less fruit and vegetables, say a group of experts who have compiled a list of foods based on climate change predictions and their impact on food production.

Corporate green bond issuance could triple this year -S&P, Reuters, 18 April 2016, #sectors

The issuance of green bonds by corporates could reach up to $28 billion this year, three times more than last year, if the Chinese green bond market takes off as expected, credit ratings agency Standard & Poor's said on Friday.

Cosmetics: EWG Verifies 125 Products with 'Best Manufacturing Practices’, Sustainable Brands, 5 April 2016, #sectors

Over 125 cosmetics and personal care products from 14 brands have earned the Environmental Working Group (EWG)’s new verification. The EWG VERIFIED™ program aims to help customers quickly and easily identify products that meet strict ingredient standards and are “produced with the best manufacturing practices.”

BUSINESS

UN launches campaign to enlist women in boardrooms to take up climate issue, Guardian, 12 April 2016 , #business

Women working in financial services are opening a new front in the battle against climate change, with the launch of a UN-backed initiative to take global warming concerns into business boardrooms.

Climate Change Takes a Seat in Corporate Board Rooms, Bloomberg, 8 April 2016, #business

When former climate policy architect Heather Zichal moved from the White House to a corporate board room, one of her first challenges was figuring out what chair to sit in. Now, it’s figuring out how to bring climate change up in conversations about compensation and budgeting.

Can Economies Rise as Emissions Fall? The Evidence Says Yes, New York Times, 12 April 2016, #business

Now there are signs that G.D.P. growth and carbon emissions need not rise in tandem, and that the era of decoupling could be starting. Last year, for the first time in the 40 years since both metrics have been recorded, a study by the International Energy Agency found that in 2014, as global G.D.P. grew, global carbon emissions leveled off. Economists got excited, but they also acknowledged that it could have been an anomalous blip.

What will happen if world's biggest companies don't take water seriously?, Guardian, 18 April 2016, #business

Under the new Sustainable Development Goals, 193 countries have pledged to deliver water for all by 2030. With the UN recently publishing a list of indicators to evaluate progress, now is the time for the business sector to step up and contribute.

COMMUNICATION

Why you LOVE your job: Sustainability professionals report record levels of career satisfaction, Edie, 6 April 2016

Environment and sustainability professionals are among the happiest workers in the UK, according to the latest annual Practitioner Survey from the Institute of Environmental Management & Assessment (IEMA).

An investor enquiry: how much big oil spends on climate lobbying, influencemap.org, 8 April 2016, #communication

Investors are interested in the use of shareholder funds by corporations to delay and obstruct climate legislation. So far in 2016 alone, there have been over 15 shareholder resolutions filed by investors in the US with fossil fuel companies on the issue of influence over climate policy. We attempt to gain an order of magnitude estimate of a few, key representative oil and gas companies and trade associations to give investors and and other interested parties a feel for the amounts of shareholder funds being used for this purpose. We find, estimating conservatively, that these five entities spent almost $115m per year combined on obstructive climate influencing activites, with the bulk by the American Petroleum Institute ($65m), ExxonMobil ($27m) and Shell ($22m).

Here’s everything we know about how to talk about climate change, Grist, 8 April 2016, #communication

Talking about climate change is harder than it sounds (imagine a game of charades in which you must suddenly convince your friends they’re in imminent, life-threatening danger). The threat is too big to grasp and the straight facts are not enough to get most people engaged — so how can you spur them to take action?

Here’s What Science Has To Say About Convincing People To Do Something About Climate Change, Think Progress, 13 April 2016, #communication

The best way to motivate people to support action to limit climate change is to … explain to them the dangers of not taking action, a new Nature Climate Change study finds. While that may not seem like a surprising result, it has only been recently that climate impacts and the immorality of inaction have been a key focus of top U.S. politicians.

Network news coverage of climate change dropped, on average, in 2015, PRI, 13 April 2016, #communication

2015 was a big year for climate news — but you wouldn’t know it from watching network TV news in the US. Despite such major stories as President Barack Obama’s Clean Power Plan, the Paris climate agreement and the Pope’s encyclical on climate change, on average NBC, CBS and ABC all devoted fewer minutes of coverage to global warming, according to Media Matters for America, which has been monitoring climate coverage since 2009.

Climate Outreach Masterclass: Communicating with the Centre-Right on Climate Change and Energy, Climate Outreach, 15 April 2016, #communication

One of the most consistent findings in the social research about public attitudes towards climate change is that it is politically polarised. This masterclass will discuss the reasons why this polarisation has developed and will present practical and tested proposals for engaging people on the centre-right.

7 tips to creating scalable and sustainable disruptive innovation, Ethical Corporation, 31 March 2016, #communication

Scale up innovation to create new disruptive business models that are profitable and sustainable. Disruptive innovation is displacing the status quo. It creates new markets and changes how a market operates. In most cases it impacts the leaders in the industry and shifts customers’ expectations and wants. Recent examples include Amazon, Spotify, Airbnb and more recently Uber. Companies are now looking at how disruptive innovation can be used to have a societal impact.

Avoiding Greenwashing: 10 Principles of Truly Sustainable Packaging Design, Sustainable Brands, 7 April 2016, #communication

As a packaging designer and nature lover, I dream of the day when material science and manufacturing can deliver on the promise of zero environmental impact, high performance, premium finish and low costs. Many breakthroughs have begun to deliver on the promise - PaperFoam, recycled PET (rPET), and polylactic acid (PLA), to name a few. But many of these materials still cannot compete on performance, and especially not on price. On the opposite end of the spectrum, commodity materials markets have been flooded with new eastern manufacturers, increasing the global supply and significantly lowering commodity materials costs. Add to that the light-weighting movement in plastics bottling and single-stream recycling. Both test the long-term financial viability of the recycled materials industry, which collects on volume and is paid by weight.

Ad Campaign Encourages Creatives to Think Beyond Consumerism, Sustainable Brands, 8 April 2016, #communication

Artist network Brandalism believes that the talent, energy and creativity of ad agency employees is “sinking into an ever-expanding black hole.” The network recently launched a campaign to appeal to those who feel the same, by placing several posters in front of ad agency offices in Manchester and London.

REGULATION

How to Take the Pain out of CSR Reporting, Sustainable Brands, 12 April 2016, #regulation

Corporate Social Responsibility (CSR) and other forms of sustainability reporting can be a painful process. Whether you’re a one-person sustainability, health and safety manager or your company has staff around the world who share reporting responsibilities, it can be challenging to effectively collect, assess, and communicate your company’s sustainability metrics.

Navy to require climate change reporting from vendors, Associated Press, 14 April 2016, #regulation

The U.S. Navy on Tuesday became the first branch of the U.S. military — the world's single-largest user of fossil fuels — to say it will start requiring big vendors to report their output of climate-changing greenhouse gases and work to lower it.

EMPLOYEE ENGAGEMENT

The State of Green Business: Sustainability becomes an employee perk, GreenBiz, 13 April 2016, #engagement

When it comes to creative corporate benefits, Facebook is no slacker. But one of its newer employee incentives — for those who move closer to to its corporate campus — underscores the value it sees in encouraging employees to embrace sustainability.

RESEARCH

Nothing this week.

OPINION

The Myths of Conscious Consumerism, Sustainable Brands, 6 April 2016, #opinion

It would seem we can’t go a week these days without seeing a new brand campaign using social purpose to help sell a product. Whether it’s Honey Nut Cheerios saving the bees, Always promoting the power of girls or Whole Foods selling ugly fruits and vegetables to combat food waste, social purpose has become the fifth “P” in the marketing arsenal.

What Difference Does One Make?, Sustainable Brands, 1 April 2016, #opinion

My family eats a mostly vegetarian diet. Some kids at school were making fun of my 9-year-old son, telling him how great meat tastes. Before diving into the challenge of dealing with childhood peers, I asked him if he knew why we’re vegetarian. When it was clear he didn’t (that’s on me), I started to tell him about the environmental impacts of meat as it’s currently produced, health benefits, and animal welfare.

Embracing the Purpose Paradox: The Key to Transcendental Leadership, Sustainable Brands, 12 April 2016, #opinion

In the summer of 2012, I came upon a discovery so mind-blowing that it has taken me nearly four years to get my feet back on solid ground. After two decades of research to find the connection between human nature and Mother Nature, a simple E=mc2-type equation emerged. I call this the Voice Code. Believe it or not, this discovery has revealed the natural laws that govern all human thinking. In doing so, it has allowed us to now clearly map the timeless principles and practices that all visionary minds master to become a force of nature in the pursuit of their life’s purpose.

ACTIVISM

Climate Change 2016: As Proxy Season Arrives, Shareholder Activists File Record Number Of Environmental Resolutions, 10 April 2016, #activism

As major U.S. companies head into their annual shareholder meetings this spring, firms are facing a record number of proposals to curb corporate carbon emissions and prepare for the threats of climate change.

Latin America regional bank to scale up climate investments, Climate change news, 12 April 2016, #activism

Latin America and the Caribbean’s largest source of development aid has said that three in ten of its projects by 2020 will counter climate change. The Inter-American Development Group aims to provide US$4 billion a year to help fund national pledges made as part of last year’s Paris climate pact. That’s double the rate of climate-friendly initiatives approved over the past five years.

Norway's $863 billion wealth fund bans 52 coal-linked firms, Reuters, 16 April 2016, #activism

OSLO Norway's $863 billion (£610.3 billion) sovereign wealth fund, the world's biggest, said on Thursday it had sold shares in 52 coal-dependent companies from its portfolio as part of a policy to fight climate change.

AUDIO, VIDEO AND INFOGRAPHICS

Nothing this week.

CLIMATE COMMUNICATION PUBLICATIONS

CONTACT

Did we miss something? Got a suggestion? Read something worthwhile? Let us know! Email: feedback@climatecommunication.net 

T h a n k   y o u !

Climate Communication and Responsibility Plus Bulletin are ‘act(s) of leadership’ by Climate Reality Leader, Andrew Woodward. They are not the work of nor are the contents endorsed by the Climate Reality Project.

MORE INFORMATION

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Climate Change for Brands and Reputation - Responsibility Plus Bulletin #071 for 22 March 2016, #072 for 29 March 2016 and #073 for 5 April 2016

First an apology for the ‘unexplained absence’ over the last few weeks. On 22 March it was announced that I would be a candidate for the Australian Labor Party at the election, likely for 2 July 2016. The announcement created more interest than anticipated. While I continued to read and research articles for this bulletin, the time to write, edit and publish wasn’t there and I put things on hold. There was also an issue with the technology used for my monitoring. Apple issued a new software update (iOS 9.3) and this contained a software bug which caused enormous problems to my workflow.

So for this issue, I am back to normal. The next issue will be in two weeks time on 19 April 2016 as I am in a wilderness area this weekend and early next week with very limited access to the internet and publishing tools. Thanks for your interest, support and patience.

Responsibility Plus Bulletin - a weekly summary of news, research and opinion on brands and corporate reputation in the age of climate change for marketing, advertising, communicators, corporate affairs and sponsorship specialists from Climate Reality Leader, Andrew Woodward (www.climatecommunication.net, @climatecomm, feedback@climatecommunication.net)

BRIEFING - TESLA

Tesla Motors’ Elon Musk just killed the petrol car, Renew Economy, 4 April 2016, #briefing

“Adios gas-powered cars.” That was the reaction of Barclays analyst Brian Johnston over the weekend to news that Tesla Motors had received orders for nearly 200,000 of its Model 3 electric vehicle in less than two days. By nightfall on Saturday, that order tally had jumped to 276,000. That’s more than $US280 million in zero-cost capital to Tesla, from the $US1,000, $A1,500 and €1,000 deposits, and total orders for more than $A13 billion of electric vehicles.

A Qantas Plane Races a Tesla in Cross-Promotion to Push Sustainability, Skift, 4 April 2016, #briefing

Australian national carrier Qantas Airlines has partnered with Tesla for a new collaboration to promote sustainability initiatives. The partnership officially launched this weekend, well timed to follow the reveal of Tesla’s new Model S electric vehicle. To mark the new partnership, Qantas held a runway race at Avalon Airport between one of its Boeing 737 aircraft and a Tesla S P90D car.

Why Tesla's Model 3 sales surge should make the oil industry sit up and take notice, Business Green, 5 April 2016, #briefing

Set against global auto demand 276,000 orders for the new Model 3 is still small fry, but Tesla's unprecedented sales pipeline should make fossil fuel investors worried about how quick technology demand can change

Tesla, rivals, software may kill petrol car as soon as 2025, Renew Economy, 5 April 2016 #briefing

The response to our article on Monday “Tesla Motor’s Elon Musk just killed the petrol car” was as fascinating as it was overwhelming. It is on track to be the most read story on our web-site to date.

BRIEFING - HEALTH

The Deepening Story of How Climate Change Threatens Human Health, White House and EPA, 5 April 2016, #briefing

This is a joint blog from the White House Office of Science and Technology Policy, EPA, the U.S. Surgeon General, and the National Oceanic and Atmospheric Administration. Climate change poses risks to human health through many pathways, some more obvious than others. Rising greenhouse-gas concentrations, driven by human activities, result in increases in temperature, changes in precipitation, increases in the frequency and intensity of some extreme weather events, and rising sea levels. These climate-change impacts endanger our health by affecting our food and water sources, the air we breathe, the weather we experience, and our interactions with the built and natural environments. As the climate continues to change, the climate-related risks to human health will continue to grow.

FACT SHEET: What Climate Change Means for Your Health and Family, White House, 5 April 2016, #briefing

Today, delivering on another commitment in the President’s Climate Action Plan, the Obama Administration released a new final report called The Impacts of Climate Change on Human Health in the United States: A Scientific Assessment, which significantly advances what we know about the impacts of climate change on public health, and the confidence with which we know it.

BRANDS

United Flights from LA to San Francisco Now Use Biofuel, Create 60% Less Emissions, Sustainable Brands, 14 March 2016, #brands

Regularly scheduled United Airlines flights between Los Angeles and San Francisco will be fueled by a blend of 30 percent biofuel and 70 percent traditional fuel, reducing an estimated 60 percent of greenhouse gas (GHG) emissions compared with regular fuel.

We’ve Committed to Source 100% Renewable Electricity by 2025, Bloomberg, 17 March 2016, #brands

Bloomberg has expanded our commitment to renewable energy and sustainable business practices by partnering with RE100 and committing to using 100% clean energy by 2025. This partnership furthers our ongoing efforts to prove that sustainable business practices are good for the environment and good for business.

Cisco: Partnerships, Shared Value Key to Driving Emissions Reductions Throughout a Supply Chain, Sustainable Brands, 18 March 2016, #brands

When you look through a sustainability lens at Cisco’s supply chain, you see three things clearly: a focus on climate and carbon impacts, a deep concern for the protection of human rights, and an imperative around product take-back opportunities. Cisco’s approach to a responsible supply chain is structured around this impact framework.

Coca-Cola, Starbucks among new entrants in Beijing cap-and-trade system, Carbon Pulse, 19 March 2016, #brands

Western conglomerates Coca-Cola and Starbucks are among the companies that will see their Beijing-based CO2 emissions covered by the city’s carbon trading scheme from this year, according to an announcement by the Chinese capital’s municipal government.

Trending: JPMorgan Chase, Deutsche Bank Rethinking Coal Financing, Sustainable Brands, 19 March 2016, #brands

This week, two major banks made changes to their policies regarding coal financing. The Rainforest Action Network (RAN) acknowledged their progress, but asserted that a great deal more must be done to meet the global commitment made at COP21 in December to limit climate change to 1.5 degrees Celsius.

UPS Invests $100 Million in Compressed Natural Gas, CNG Vehicles and Related Infrastructure, Sustainable Brands, 20 March 2016, #brands

UPS (NYSE:UPS) announced plans to build an additional 12 compressed natural gas (CNG) fueling stations and add 380 new CNG tractors to its growing alternative fuel and advanced technology fleet. The CNG fueling stations and vehicle purchases totaling $100 million are part of UPS’s ongoing commitment to diversify its fuel sources and reduce its environmental impact.

Can Apple's $1.5bn green bond inspire more environmental investments? Guardian, 21 March 2016, #brands

On the surface, green bonds seem counter intuitive: why would a company willingly take on debt to finance environmental efforts? But Apple’s recent decision to issue its first green bond suggests that this type of investment could play a key role in reining in global warming.

Criticism Over Coffee Cup Waste Leads to Starbucks Discount, Call to Go Biodegradable, Sustainable Brands, 22 March 2016, Sustainable Brands, #sectors

A successful campaign led by chef-turned-activist Hugh Fearnley-Whittingstall drew attention to a big problem: coffee cup waste. Fearnley-Whittingstall claims that in the UK, less than 6 million takeaway hot beverage cups are recycled each year, while 7 million are thrown out each day. As part of his Hugh’s War on Waste initiative (which includes a television show), he took to the streets of London on March 14 in a “coffee cup battle bus.”

Coca-Cola Enterprises Investing £56M Toward Vision for Sustainable Food and Drink Manufacturing sustainable Brands, 23 March 2016, #brands

On Monday, Coca-Cola Enterprises (CCE) released a second white paper detailing the final findings from its industry research partnership with Cranfield University. Sustainable Manufacturing for the Future shares a vision and roadmap for what the ‘factory of the future’ may look like in Great Britain by 2050, presenting the challenges and opportunities to be addressed in order to achieve rapid and fundamental change. Taking into account the findings of the research, CCE has launched a £56m operational investment plan, accelerating its journey towards sustainability in the UK, and increasing total investment to £356m over the last six years. 

Apple to Phase Out Plastic Bags for Environmentally Friendly Paper Bags Starting April 15, Macrumors, 5 April 2016, #brands

When a customer buys an Apple product in an Apple retail store, it's packaged in a white plastic drawstring bag emblazoned with an Apple logo, something that's become an iconic part of the Apple experience. Starting later this month, Apple is introducing changes to its bagging policy, phasing out plastic bags in favor of a more environmentally friendly paper option. 

SECTORS

Mobilizing the buildings sector for climate action, World Bank, World Bank, 18 February 2016, #sectors 

With the passing of the historic climate change agreement in Paris, the buildings sector, which accounts for 32 percent of total energy use and 19 percent of GHG emissions, has been highlighted as a key industry to transform in order to achieve global climate mitigation goals. The private sector has responded with ambitious pledges for action, and must now turn to practical solutions to put the building sector on a low-carbon path.

Wine: Wine-lovers raise their glasses to climate change – but there may be a hangover, Guardian, 22 March 2016, #sectors

Connoisseurs of fine wine should be drinking a toast to global warming, according to new research. Higher temperatures in France are producing exceptional vintages, but scientists have warned that if the trend continues too long, the current run of outstanding grape harvests could end.

Investment: New data on Climate Investment Funds and their results, World Bank, 29 March 2016, #sectors

Readers of this blog site will know that open data is data that can be freely used, re-used and redistributed – it’s legally open and technically open. Readers of this blog may not know that the $8.3 billion Climate Investment Funds (CIF), are providing scaled-up financing through the Multilateral Development Banks (MDBs) to initiate transformational change toward climate-resilient, low-carbon development in 72 countries worldwide. And this month, for the first time, the CIF is publishing open data on the results of our Clean Technology Fund (CTF) and our Scaling up Renewable Energy Program (SREP).

Real estate: Waterfront homes 'at risk' within the next 30 years, experts warn, Domain, 29 March 2016, #sectors

Waterfront homes may be at risk over the next 30 years if plans are not put in place now to manage rising sea levels, academics say. Rising sea levels will significantly impact private property owners along the coast, online real estate publication The Fifth Estate managing editor Tina Perinotto said at a University of Sydney lecture about the coast’s vulnerability to sea level rise.

Tourism: Climate Change Opens Up the First Luxury Cruise Route in the Arctic, Wired, 1 April 2016, #sectors

The loss of Arctic sea ice cover, due to climate change, has spurred a sharp rise in shipping traffic—as well as coast guard rescue missions—and increased the risks of oil spills, shipping accidents, and pollution, much to the apprehension of native communities who make their living on the ice.

Aviation: Aviation industry’s offset plans distracts from urgent need to reduce emissions, Fern, 1 April 2016, #sector

A group of over 80 environmental NGOs, including Fern, Transport & Environment, Greenpeace and Friends of the Earth has called on the aviation sector to adopt a serious plan to address its impact on climate change, rather than the proposed use of carbon offsetting that the International Civil Aviation Organization (ICAO) is planning to adopt. The NGOs say plans to offset most of the sector’s growth in emissions are a significant distraction from real measures to reduce aviation emissions.

BUSINESS

The economy is growing, but carbon emissions aren’t. That’s a really big deal, Washington Post, 19 March 2016, #business

Roughly a year ago, the International Energy Agency announced a wonky yet nonetheless significant development. Looking at data for the year 2014, the agency found that although the global economy grew — by 3.4 percent that year — greenhouse gas emissions from the use of energy (their largest source) had not. They had stalled at about 32.3 billion metric tons of carbon dioxide, just as in 2013.

Sustainable companies reap benefits of increasingly conscious consumers, Stuff, 21 March 2016, #business

Businesses are realising that having a positive social or environmental impact is good for their bottom line, reports Tao Lin.

Sea-level rises: why flooding is the next big business risk, Guardian, 21 March 2016, #business

As climate change risks go, rising sea levels fail to sound the same alarm bells as dramatic weather events and melting ice caps. Yet their long-term effects are among the most alarming. Flooded cities, submerged coastal areas, mass migrations. According to recent research, the world’s oceans rose by 14cm last century. If we’re lucky, that number will merely double during the course of this century. If we’re not, an almost tenfold increase could be in store.

Sustainability’s New Frontier: Asia, Wall Street Journal, 5 April 2016, #business

Sustainable investing once seemed like a laughing matter to some executives in Asia. Literally, says Billy Hwan, a portfolio manager for Parnassus Asia Fund (PAFSX), which has $10 million in assets. He says many Asian company managers used to laugh in his face when he would ask about sustainable business practices. But just a few years later, he says, many of those same managers have shifted away from a growth-at-any-price mind-set.

COMMUNICATION

Resource & Webinar: Climate Visuals - 7 Key Principles for Visual Climate Change Communication, Climate Outreach, 19 March 2016, #communication

Every day, thousands of images of climate change are shared around the world. But while research on the verbal and written communication of climate change has proliferated, our understanding of how people interpret visual images of climate change is limited to a much smaller number of academic studies, which do not provide much in the way of practical guidance for communicators. As a result, the iconography of climate change has remained relatively static.

How marketing and sustainability can drive customer behaviour change – 5 top tips, Ethical Corporation, 20 March 2016, #communication

Successful integration of marketing and sustainability strategy can help deliver change; achieving such integration can be difficult. For many years, marketing and sustainability departments have been at logger-heads. Marketers on their quest to persuade customers to buy more, sustainability pushing to reduce levels of consumption. Now increasingly, we’re witnessing a shift in both the marketing and sustainability departments of leading organisations – a joined up approach to influencing customer behaviour and persuading more responsible purchasing habits.

Storytelling for Sustainability: It's Time for Corporate Leaders to Gather 'Round the Campfire, Sustainable Brands, 21 March 2016, #communication

The term ‘greenwashing’ might be officially outdated. In 2016, the number of companies making unmerited PR splashes over sustainability is far outweighed by those who are taking significant strides forward and not talking about it. When faced with the science of climate change and transparency into corporate accountability in 2016, sustainability is simply part of doing business.

Utility Companies Turn to ‘PR Guru’ for Help Cleaning Up Their Reputation, Sustainable Brands, 30 March 2016, #communication

The trade organization representing investor-owned electric companies, the Edison Electric Institute (EEI), has hired a communications consultant who will help utilities rebrand themselves into something more appealing to the public. The changes will include shifts in messaging, such as from “utility-scale solar” to “community solar.” A new communication plan is expected to be presented to the organization’s members within a month.

REGULATION

No plans to tax coffee cups, UK government says, Guardian 19 March 2016, #regulation

The Department for Environment, Food and Rural Affairs has said there are no plans for a tax on disposable coffee cups, after one of its ministers suggested such a tax would be a good thing to look at.

Governance & Accountability Institute: FLASH REPORT: Eighty One Percent (81%) of the S&P 500 Index Companies Published Corporate Sustainability Reports in 2015, GA Reports, 19 March 2016, #regulation

G&A Institute charted the rapid and significant uptake in corporate sustainability reporting among the 500 companies -- over the years, sustainability reporting rose from just 20% of the companies reporting in 2011 to 81% in 2015. This huge body of corporate reporting underscores the importance of setting strategies, measuring and managing ESG issues in response to growing stakeholder and shareholder expectations -- and in many cases, demands for such reporting, including information requests from major customers.

EMPLOYEE ENGAGEMENT

Nothing this week.

RESEARCH

Americans Take Global Warming More Seriously Now Than They Have In 8 Years, Think Progress, 19 March 2016, #research

If you are concerned about global warming, you are part of a growing majority that hadn’t been this large since 2008, a new Gallup poll has found. In fact, 64 percent of adults say they are worried a “great deal” or “fair amount” about global warming, up from 55 percent at this time last year. According to the poll, concerns about global warming have increased among all party groups since 2015, though concerns remain much higher among Democrats than Republicans and Independents.

Consumers ‘Actively Seek’ Natural Ingredients, Clean Label Packaging, Sustainable Brands, 1 April 2016, #research

Products that can be positioned as ‘natural,’ ‘organic,’ and/or ‘free from additives/preservatives,’ are part of a movement that is here to stay, according to global ingredients solutions company Ingredion. Research commissioned by the company reveals that European customers are paying more attention to food packaging and ingredients, with a preference for clean label positioning – a short, simple ingredient list that features minimally processed ingredients.

OPINION

The Bold Approach of Transformational Companies, Sustainable Brands, 18 March 2016, #opinion 

At age 27, I was the youngest director elected to Vancity Credit Union, the largest community-based credit union in the world. It was the late 1980s. I ran a seniors' agency, was chair of a provincial social planning group and had been a recent board member of the local United Way. In two and a half words, I was a "social do-gooder.”

Climate Fiction: Can Popular Books About Environmental Disaster Save the Planet?, The Atlantic, 19 March 2016 #opinion

Although the above might read like a slightly dramatic spin on the Western U.S. drought crisis, this scenario—at least for now—is imaginary. It’s the teaser for Paolo Bacigalupi’s new novel The Water Knife, another recent addition to the rapidly growing canon of climate fiction. Often called “cli-fi,” the genre, in short, explores the potential, drastic consequences of climate change.

Why doesn't sustainability messaging work better? GreenBiz, 29 March 2016, #opinion 

I've been a sustainability strategist at Adobe since 2013, and one challenge I constantly run up against is: how do we frame messaging around genuine sustainability initiatives within our own business in a way that encourages others to adopt the same practices at home and in their communities? When I discuss it with my sustainability peers, it is clear we all struggle with this challenge.

ACTIVISM

Environmental Activists Take to Local Protests for Global Results, New York Times, 21 March 2016, #activism

Activists have been energized by successes on several fronts, including the decision last week by President Obama to block offshore drilling along the Atlantic Seaboard; his decision in November to reject the Keystone XL pipeline; and the Paris climate agreement. Bound together through social media, networks of far-flung activists are opposing virtually all new oil, gas and coal infrastructure projects — a process that has been called “Keystone-ization.”

AUDIO, VIDEO AND INFOGRAPHICS

Nothing this week.

COOL STUFF FOUND

Nothing this week.

CLIMATE COMMUNICATION PUBLICATIONS

CONTACT

Did we miss something? Got a suggestion? Read something worthwhile? Let us know! Email: feedback@climatecommunication.net 

T h a n k   y o u !

Climate Communication and Responsibility Plus Bulletin are ‘act(s) of leadership’ by Climate Reality Leader, Andrew Woodward. They are not the work of nor are the contents endorsed by the Climate Reality Project.

MORE INFORMATION

ENDS

 

Climate Change for Brands and Reputation - Responsibility Plus Bulletin #070 for 15 March 2016

Responsibility Plus Bulletin - a weekly summary of news, research and opinion on brands and corporate reputation in the age of climate change for marketing, advertising, communicators, corporate affairs and sponsorship specialists from Climate Reality Leader, Andrew Woodward (www.climatecommunication.net, @climatecomm, feedback@climatecommunication.net)

BRANDS

Target: From Curator to Catalyst: Target Raises the Bar for Inclusion in Made to Matter Collection, Sustainable Brands, 17 March 2016, #brands

Made to Matter — Handpicked by Target just got an upgrade: Since its inception in 2014, Target has built strong partnerships with purpose-driven brands in the wellness space to make natural, organic and sustainable products more accessible. The retail giant just announced that it has raised its standards for inclusion in the collection this year.

SECTORS

Investment: Is Your Mutual Fund a Climate Change Denier or Climate Champion? EcoWatch, 16 March 2016, #sectors

New proxy voting data showcasing how mutual fund companies voted on climate change resolutions in 2015 reveals a major divide in their thinking on this mega issue that will have wide-ranging ripples on investment portfolios.

Food: Global food production threatens to overwhelm efforts to combat climate change, The Conversation, 17 March 2016, #sectors

Each year our terrestrial biosphere absorbs about a quarter of all the carbon dioxide emissions that humans produce. This a very good thing; it helps to moderate the warming produced by human activities such as burning fossil fuels and cutting down forests. But in a paper published in Nature today, we show that emissions from other human activities, particularly food production, are overwhelming this cooling effect. This is a worrying trend, at a time when CO₂ emissions from fossil fuels are slowing down, and is clearly not consistent with efforts to stabilise global warming well below 2℃ as agreed at the Paris climate conference.

BUSINESS

American CEOs often survive environmental controversies unscathed, Guardian, 16 March 2016, #business 

Volkswagen announced on Wednesday that its top US boss, Michael Horn, would be leaving the company “effective immediately”, six months after the car giant’s global CEO resigned as the emissions cheating scandal became public. But a CEO losing his or her job following an environmental controversy is more the exception than the rule, .

COMMUNICATION

Project Litefoot: New Zealand’s gamified green-sports movement, GreenBiz, 16 March 2016, #communication

Hamish Reid was living life on the marketing fast track. Starting out with Pepsi and Fonterra Dairy in his native New Zealand, Reid went global with Group Danone, building its businesses in Paris and London. In 2005, the avid sports fan established Saatchi & Saatchi’s sport and music consulting business along with some partners.

Is it worth trying to "reframe" climate change? Probably not. Vox, 17 March 2016, #communication

The danger of climate change does not arouse much public passion, certainly nothing like what the facts would warrant. This drives climate campaigners crazy. Always has. So how to get people's attention? One strategy might be to talk about climate change differently — to "frame" it differently, in the current jargon.

REGULATION

China national ETS launch likely in second half of 2017 -sources, Carbon Pulse, 17 March 2016, #regulation

The launch of China’s national emissions trading scheme will likely be pushed to the second half of 2017 as more time is needed put in place the necessary legal groundwork, the market’s lead designer told a conference in Guangzhou this week, according to sources who attended the event.

EMPLOYEE ENGAGEMENT

Nothing this week.

RESEARCH

Nothing this week.

OPINION

The 10 commandments for sustainability collaborations, GreenBiz, 17 March 2016, #opinion

McDonald’s had never done this before — inviting NGO leaders into a closed-door, "first look" strategy meeting, with a whole morning dedicated to sustainability.

How the World's Best Companies Demonstrate Their Sense of Purpose, Sustainable Brands, 8 March 2016, #brands

How do you communicate your company's sense of purpose — what you stand for in simple terms — in a way that is authentic, transparent and honest? Increasingly, the answer for many of the world's biggest companies is to highlight their sustainability work. Why sustainability? Well, sustainability, after all, is rooted in doing business in a transparent and authentic way.

ACTIVISM

Nothing this week.

AUDIO, VIDEO AND INFOGRAPHICS

Nothing this week.

COOL STUFF FOUND

Nothing this week.

CLIMATE COMMUNICATION PUBLICATIONS

CONTACT

Did we miss something? Got a suggestion? Read something worthwhile? Let us know! Email: feedback@climatecommunication.net 

T h a n k   y o u !

Climate Communication and Responsibility Plus Bulletin are ‘act(s) of leadership’ by Climate Reality Leader, Andrew Woodward. They are not the work of nor are the contents endorsed by the Climate Reality Project.

MORE INFORMATION

ENDS

 

Climate Change for Brands and Reputation - Responsibility Plus Bulletin #069 for 8 March 2016

Responsibility Plus Bulletin - a weekly summary of news, research and opinion on brands and corporate reputation in the age of climate change for marketing, advertising, communicators, corporate affairs and sponsorship specialists from Climate Reality Leader, Andrew Woodward (www.climatecommunication.net, @climatecomm, feedback@climatecommunication.net)

BRANDS

Facebook: Beyond big goals: Where does business go from here on climate? GreenBiz, 1 March 2016, #brands

For Facebook's self-proclaimed sustainability guru, the Paris climate talks were an important milestone. "The way Paris was framed was kind of brilliant," said Bill Weihl, Facebook's director of sustainability, during a panel discussion on Wednesday at the GreenBiz 16 conference in Scottsdale, Arizona. "We were all agreeing on the North Star goal, and we’re getting back together to reevaluate. That’s exactly what we do at companies.”

Patagonia: Patagonia's 'Tools for Grassroots Activists' Also Offers Lessons for Business, Marketing Leaders, Sustainable Brands, 2 March 2016, #brands

Earlier this month, Patagonia released a new book aiming to offer environmental advocates best practices in grassroots activism. While it may seem counterintuitive for a big brand to be talking about grassroots activism, it’s widely known that Patagonia’s history is deeply rooted in environmental activism. The company started off as a small group of surfers and climbers who had reverence for their playground: the great outdoors.

Unilever: Unilever CEO: Why Sustainability Is No Longer a Choice, Live Science, 2 March 2016, #brands

Paul Polman has been CEO of Unilever since January 2009. Polman is chairman of the World Business Council for Sustainable Development; a member of the International Business Council of the World Economic Forum, the B Team, and the Global Commission on Business and Sustainable Development; and serves on the board of the U.N. Global Compact. In 2016, the U.N. Secretary-General asked Polman to be a member of the Sustainable Development Goals Advocacy Group, tasked with promoting action on the 2030 Agenda. Polman contributed this article to Live Science's Expert Voices: Op-Ed & Insights.

Various: Sustainability: Top 100 Influencers and Brands , Medium, 5 March 2016, #brands

As a digital thought leadership strategist with years of her work focused in the sustainability community (and most recently an emphasis on COP21), we thought Andrea Learned’s quick take on this latest data would be insightful. The results of any mapping can be read differently, but we take note of her emphasis on the power of an individual’s social media activity as complement to authentic brand engagement on the topic.

JP Morgan: JP Morgan: Coal investments on par with child labour, Climate Change News, 8 March 2016, #brands

Investing in coal is now on par with sanctioning child labour, according to JP Morgan Chase, one the world’s largest banks. The US-headquartered multinational has announced it will no longer fund any new coal mines or plants in high income countries.

McDonalds: Francesca DeBiase: McDonald's sustainability in a business turnaround, Greenbiz, 9 March 2016, #brands

As I retired one year ago from McDonald's, she assumed the additional responsibility to lead the company’s broad 2020 Sustainability Framework. No one was happier than I, as I supported her for 10 years on sustainable supply efforts, from the soy moratorium in the Amazon and palm oil commitments, to work with the WWF on a strong deforestation policy and climate-change commitments. She also leads McDonald’s supply chain across 119 countries, with Big Macs, salads and beverages for 69 million customers a day.

SECTORS

Aviation: Boeing, JetBlue Join Collaborative Efforts for Sustainable Biofuels, Sustainable Brands, 1 March 2016, #sectors

Biofuels have been a topic in aviation sector corporate responsibility for several years, leading to numerous initiatives from airplane manufacturers and airlines to advance their research and development. Boeing, for example, has been working with the US Department of Agriculture (USDA), Federal Aviation Administration (FAA) and other partners towards a goal of producing 1 billion gallons of aviation biofuel by 2018.

Food and beverage: An End To The Days Of Wine And Chocolate? Why We Need To Care About Global Warming, Sustainable Brands, 3 March 2016, Huffington Post, #sectors

Imagine walking into a supermarket and not being able to buy the basics: milk, bananas, bread. Now think about not being able to buy a coffee before work or enjoy a glass wine? It may sound dramatic, but the supply of some of our most loved foods will likely be challenged by global warming.

Fashion: Can the throw-away fashion industry lead a new trend toward sustainability? Reuters, 8 March 2016, #sectors

After oil, fashion is the most polluting industry on the globe, believes Simone Cipriani, founder of the Ethical Fashion Initiative. But as many industries, from automobiles to agriculture, try to make their products and processes greener, the fashion industry – hardly a leader in conversations on reducing climate change – is starting to shift as well, he said.

BUSINESS

Oscars Parties Putting the Spotlight on Purpose, Sustainability, Sustainable Brands, 26 February 2016, #business

What if the celebrities on the red carpet were asked questions such as “What is your purpose?” instead of “Who are you wearing?” PwC wants to find out. A partner in tallying the Oscar ballots and delivering the results on the big night, PwC aims to rethink the role of the red carpet.

New Evidence Bolsters Claims of Connectivity Between CSR and Market Caps, Sustainable Brands, 7 March 2016, #business

To be clear, I believe there are two fundamental business cases for CSR: an intrinsic one and an extrinsic one. The intrinsic one involves the pursuit of sustainability for its own sake; the extrinsic one involves the pursuit of sustainability for financial gain – a means to an end.

Corporate Leaders unveil latest Low Carbon Business Compendium, Business Green, 9 March 2016, #business

Some of the world's leading green businesses have featured in an updated edition of the Low Carbon Business Compendium, designed to highlight the steps the corporate sector can take to slash carbon emissions and tackle climate risks in the wake of the historic Paris Agreement.

COMMUNICATION INDUSTRY

The Case for Communications, Stanford Social Innovation Review, 24 February 2016, #communication

But how to win is changing—quickly and dramatically. We live in a new era of information. More precisely, we live in a new era of communication, where new tools emerge at a dizzying pace and empower all of us to see and do more. As a result, we’ve witnessed power dynamics shift on a seismic scale. In a Harvard Business Review cover story, Henry Timms and Jeremy Heimans insist organizations need to understand that the rules for success aren’t what they used to be.

How to Define – and Align – Your Brand's Purpose, Vision and Mission, Sustainable Brands, 3 March 2016, #communication

With a growing body of evidence showing that purpose-driven brands are more successful at attracting customers, retaining talent and delivering financial returns, it’s increasingly important to define some essential elements that can bring meaning to your brand: purpose, vision and mission. Whether you’re building a global brand or a young challenger brand, any brand big or small can benefit from this kind of clarity.

How marketing and sustainability can drive customer behaviour change – 5 top tips, Ethical Corporation, 5 March 2016, #communication 

Now increasingly, we’re witnessing a shift in both the marketing and sustainability departments of leading organisations – a joined up approach to influencing customer behaviour and persuading more responsible purchasing habits. However, aligning the strategy and resources of both departments can be a troublesome task. In our recent webinar, titled Influence customer behaviour through integrated marketing and sustainability, 73% of over 1,000 listeners believe their organisation has not successfully integrated marketing and sustainability to influence customer behaviour.

TV coverage of climate change fell last year — but climate denial coverage increased, Grist, 9 March 2016, #communication

The medium by which most Americans get their news is sorely failing them in one very important category: climate news. According to a report released Monday, big-name television networks — namely, ABC, CBS, NBC, and Fox — decreased the amount of airtime they devote to climate change by five percent from 2014 to 2015, despite public promises to cover the issue more. In 2015, climate-related issues took up just 146 minutes total of the network’s evening and Sunday news shows.

Why reframing climate policy is a waste of time, Climate change news, 9 March 2016, #communication

Researchers at ETH Zurich carried out two experiments with 1,675 US citizens and found no evidence that reframing climate policies increased public support. Through surveys, they tested messages that tackling climate change would lead to a prosperous economy, foster community spirit or improve health. These did not yield significantly different results to arguments purely based on reducing the risks associated with global warming.

The big problem with buying a so-called “green” product, Grist, 9 March 2016, #communication

Writing in the latest issue of the Stanford Social Innovation Review, Roland Geyer of the University of California, Santa Barbara, and Trevor Zink of Loyola Marymount University argue that comparing products to some arbitrary “benchmark” in order to determine whether or not they’re eco-friendly is causing us to not only lose sight of what eco-friendly really means, but also — in some cases — to support products that actually have an overall negative impact on the environment. Instead, they propose a new method of assessment called “net green.”

4 tools to tell if your company is walking the walk on CSR, GreenBiz, 9 March 2016, #communication

Talk is plentiful in the world of corporate sustainability — companies engaged in triple bottom line activity often go to great lengths to make sure everyone knows about what they are up to. Often, this communication comes in the form of press releases and corporate sustainability reports, which flood the web in a seemingly endless stream. While these reports and public relations activities serve an important purpose in educating stakeholders about a company’s sustainability efforts, they are not always an effective tool for objectively measuring action. That’s to say that while there’s plenty of "talk," means for measuring the "walk" are a lot less obvious.

REGULATION

Taking corporate renewable energy use to the next level, CDP, 5 March 2016, #regulation

This year, CDP goes one step further with the implementation of the dual reporting requirement for scope 2 emissions. This means that companies will disclose information about both the physical emissions of the power grid they source electricity from, as well as the sources of power behind their contracts. As Bloomberg reports, this could help spark fresh business demand for renewable energy.

MIT thinks a carbon tax is the only way to break our dependence on fossil fuels, Business Insider, 6 March 2016, #regulation

A new study by economists at MIT and the University of Chicago confirms this reality. The authors show that technology driven cost reductions in fossil fuels will lead society to continue using those fuels for decades or even centuries under present conditions. The only way to force society off of that path, according to the study, is through a carbon tax. 

Tim Greiner: Everything You Need to Know About Corporate Carbon Pricing, Sustainable Brands, 8 March 2016, #regulation

While Congress has idled on putting a price on carbon, companies from Microsoft to Unilever already have implemented their own — which has in some cases provided a significant boost to the bottom line. Microsoft, for example, claims to be saving $10 million per year after its internal carbon fee helped it achieve carbon neutrality. At the corporate level, pricing carbon allows companies to redirect funds toward sustainability investments, such as renewables, energy efficiency and energy storage, which can drive further cost savings in the long run.

EMPLOYEE ENGAGEMENT

Nothing this week.

RESEARCH

Nothing this week.

OPINION

How to Make a Material Impact on Your Company's Sustainability, Sustainable Brands, 1 March 2016, #opinion

So, does your company have all of the ingredients you need to build a sustainable sustainability strategy?

The Leo Effect: In a Post-CSR World, Can Purpose Really Co-Exist with Profit? Sustainable Brands, 9 March 2016, #opinion

When Leonardo DiCaprio channeled his long-awaited Oscars acceptance speech last weekend into an urgent call to climate action, it represented something of a defining moment. In just 60 seconds, he effortlessly pushed the emerging concept of ‘society as stakeholder’ into the media spotlight, forcing more than 34 million viewers to take note.

ACTIVISM

Nothing this week.

AUDIO, VIDEO AND INFOGRAPHICS

Nothing this week.

COOL STUFF FOUND

Nothing this week.

CLIMATE COMMUNICATION PUBLICATIONS

CONTACT

Did we miss something? Got a suggestion? Read something worthwhile? Let us know! Email: feedback@climatecommunication.net 

T h a n k   y o u !

Climate Communication and Responsibility Plus Bulletin are ‘act(s) of leadership’ by Climate Reality Leader, Andrew Woodward. They are not the work of nor are the contents endorsed by the Climate Reality Project.

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Climate Change for Brands and Reputation - Responsibility Plus Bulletin #068 for 1 March 2016

Responsibility Plus Bulletin - a weekly summary of news, research and opinion on brands and corporate reputation in the age of climate change for marketing, advertising, communicators, corporate affairs and sponsorship specialists from Climate Reality Leader, Andrew Woodward (www.climatecommunication.net, @climatecomm, feedback@climatecommunication.net)

BRANDS

AGL boss: regardless of climate science, it's time to drop the 'emissions business’, Guardian, 24 February 2016, #brands

The boss of Australia’s largest emitter of greenhouse gases says his company needs to be out of the “CO2 emissions business” regardless of what they think of the science of climate change, simply to manage the financial risk. 

Australia's biggest banks pump billions into fossil fuels despite climate pledges, Guardian, 26 February 2016, #brands

Australia’s big four banks are continuing to finance fossil fuel projects despite embracing a 2C or better global warming target, according to figures from financial activists Market Forces. The Commonwealth, Westpac, ANZ and National Australia Bank signed off on loans totalling $5.5bn to coal, oil, gas and liquefied natural gas projects in 2015, a figure that is higher than three of the preceding eight years.

Australia’s biggest polluters increase emissions on Coalition watch, Renew Economy, 29 February 2016, #brands

New government data has confirmed what has been widely suspected – the nation’s top polluters are actually increasing emissions, and will likely continue to do so despite Australia’s recent pledge to join the ambitious climate agreement sealed in Paris.

SECTORS

How is the ski industry responding to climate change? Colorado Ski, 23 February 2016, #sectors

For our first in an ongoing series of interviews with leaders on climate change issues in the ski industry, we had a chat with Beth Jensen, Director of Corporate Responsibility for the Outdoor Industry Association (OIA). The OIA is a leading trade association and voice of the outdoor recreation industry, serving more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers. - See more at: http://blog.coloradoski.com/2016/02/23/how-is-the-ski-industry-responding-to-climate-change-an-interview-with-beth-jensen/#sthash.lpqav5BD.dpuf

Climate change and economic crisis are pushing the snowboard industry into a global sideslip, Quartz, 27 February 2016, #sectors

After nearly a decade of global growth that won the sport a spot in the Olympic games, snowboarding has taken a bit of a tumble. Economic uncertainty and climate change have contributed to declining global sales and participation over the past decade, leaving some in the industry wondering about its future.

BUSINESS

How to Keep Companies Honest About Fighting Climate Change, Time, 23 February 2016, #business

Business represents the next frontier in efforts to address climate change. Going green is the latest corporate trend—but it can be tough to separate the companies that are actually making major environmental commitments from those that are just giving lip service to the cause.

Science Will Help Push Companies Towards a Low-Carbon Future, World Resources Institute, 26 February 2016, #business

Momentum is building in the private sector to curb climate change now more than ever. Investors worldwide have pledged to eliminate greenhouse gas emissions from $600bn in assets under management. Hundreds of companies have committed to reduce emissions, use more renewable energy and put a price on carbon. Decades of progress have brought us to this point, made even more concrete by the Paris Agreement in December.

COMMUNICATIONS INDUSTRY

7 Components of Purpose-Led Brands, Sustainable Brands, 22 February 2016, #industry

We have entered the Age of Purpose — purpose as a collective value of growing cultural importance in many societies; as an emerging leading force in personal and career development; and as a driver of business decisions looking to create long-term value, build resilience and connect with increasingly conscious stakeholders. It may be early days for the Age of Purpose, but there are many signs it will only continue to gain momentum. As the demand for new products, services and business models that deliver both purpose and profit continues to soar, brand leaders who are tapping into this shift are poised to thrive in the face of ecological, social and economic uncertainties.

How marketing and sustainability can drive customer behaviour change – 5 top tips, Ethical Corporation, 26 February 2016, #industry

Successful integration of marketing and sustainability strategy can help deliver change; achieving such integration can be difficult. For many years, marketing and sustainability departments have been at logger-heads. Marketers on their quest to persuade customers to buy more, sustainability pushing to reduce levels of consumption. Now increasingly, we’re witnessing a shift in both the marketing and sustainability departments of leading organisations – a joined up approach to influencing customer behaviour and persuading more responsible purchasing habits.

The Climate Movement Needs More Corporate Lobbyists, Sustainable Brands, 26 February 2016, #industry

Across corporate America, there is broad support for action on climate change. Leading businesses and executives vocally supported President Obama on the Paris Agreement. Many companies have committed themselves to getting onto a sustainable path, and many are pushing their commitment out through their supply chains. This is good, and it’s important.

REGULATORY AND LEGAL

Nothing this week.

EMPLOYEE ENGAGEMENT

Nothing this week.

RESEARCH

Nothing this week.

OPINION

The new bottom line: money is no longer a dirty word in sustainability, Guardian, 24 February 2016, #opinion

Money used to be a dirty word in corporate sustainability. For decades, companies largely viewed their social and environmental initiatives as charitable or side projects instead of part of their core business. But that attitude is changing.

ACTIVISM

VicSuper: Protect ALL Members From Climate Change Risks, Market Forces, 22 February 2016, #activism

Market Forces understands that VicSuper is considering screening out fossil fuel companies, but only from its Equity Growth Sustainability option. The business case for this proposal will be tabled at a VicSuper board meeting in the first quarter of 2016, and the fund needs to be made aware of the inadequacy of this approach before they make their decision.

Business as a force for good - the new norm, Salt, 25 February 2016, #opinion

Every entrepreneur should want to improve the world. Simply because they can and because it pays off, writes sustainable business trailblazer, Marga Hoek. Making a positive contribution to the world is in fact a good business case, and an enduring one. Growth and upscaling of such business cases is exactly what this world needs now. This is the subject of Hoek’s latest book, Business as a Force for Good: The New Norm.

The FT's view is too narrow, policymakers need new economic models for the environment, Business Green, 26 February 2016, #opinion

WWF's Emma Pinchbeck argues policy decisions are being made without a full understanding of environmental risks. A new stress test is needed at the Treasury. This month the Financial Times became the latest in a long line of media, business and government institutions to fall foul of that old lie: climate change action is bad for the economy. 

AUDIO, VIDEO AND INFOGRAPHICS

Nothing this week.

COOL STUFF FOUND

Nothing this week.

CLIMATE COMMUNICATION PUBLICATIONS

CONTACT

Did we miss something? Got a suggestion? Read something worthwhile? Let us know! Email: feedback@climatecommunication.net 

T h a n k   y o u !

Climate Communication and Responsibility Plus Bulletin are ‘act(s) of leadership’ by Climate Reality Leader, Andrew Woodward. They are not the work of nor are the contents endorsed by the Climate Reality Project.

MORE INFORMATION

ENDS