First an apology for the ‘unexplained absence’ over the last few weeks. On 22 March it was announced that I would be a candidate for the Australian Labor Party at the election, likely for 2 July 2016. The announcement created more interest than anticipated. While I continued to read and research articles for this bulletin, the time to write, edit and publish wasn’t there and I put things on hold. There was also an issue with the technology used for my monitoring. Apple issued a new software update (iOS 9.3) and this contained a software bug which caused enormous problems to my workflow.
So for this issue, I am back to normal. The next issue will be in two weeks time on 19 April 2016 as I am in a wilderness area this weekend and early next week with very limited access to the internet and publishing tools. Thanks for your interest, support and patience.
Responsibility Plus Bulletin - a weekly summary of news, research and opinion on brands and corporate reputation in the age of climate change for marketing, advertising, communicators, corporate affairs and sponsorship specialists from Climate Reality Leader, Andrew Woodward (www.climatecommunication.net, @climatecomm, email@example.com)
BRIEFING - TESLA
Tesla Motors’ Elon Musk just killed the petrol car, Renew Economy, 4 April 2016, #briefing
“Adios gas-powered cars.” That was the reaction of Barclays analyst Brian Johnston over the weekend to news that Tesla Motors had received orders for nearly 200,000 of its Model 3 electric vehicle in less than two days. By nightfall on Saturday, that order tally had jumped to 276,000. That’s more than $US280 million in zero-cost capital to Tesla, from the $US1,000, $A1,500 and €1,000 deposits, and total orders for more than $A13 billion of electric vehicles.
A Qantas Plane Races a Tesla in Cross-Promotion to Push Sustainability, Skift, 4 April 2016, #briefing
Australian national carrier Qantas Airlines has partnered with Tesla for a new collaboration to promote sustainability initiatives. The partnership officially launched this weekend, well timed to follow the reveal of Tesla’s new Model S electric vehicle. To mark the new partnership, Qantas held a runway race at Avalon Airport between one of its Boeing 737 aircraft and a Tesla S P90D car.
Why Tesla's Model 3 sales surge should make the oil industry sit up and take notice, Business Green, 5 April 2016, #briefing
Set against global auto demand 276,000 orders for the new Model 3 is still small fry, but Tesla's unprecedented sales pipeline should make fossil fuel investors worried about how quick technology demand can change
Tesla, rivals, software may kill petrol car as soon as 2025, Renew Economy, 5 April 2016 #briefing
The response to our article on Monday “Tesla Motor’s Elon Musk just killed the petrol car” was as fascinating as it was overwhelming. It is on track to be the most read story on our web-site to date.
BRIEFING - HEALTH
The Deepening Story of How Climate Change Threatens Human Health, White House and EPA, 5 April 2016, #briefing
This is a joint blog from the White House Office of Science and Technology Policy, EPA, the U.S. Surgeon General, and the National Oceanic and Atmospheric Administration. Climate change poses risks to human health through many pathways, some more obvious than others. Rising greenhouse-gas concentrations, driven by human activities, result in increases in temperature, changes in precipitation, increases in the frequency and intensity of some extreme weather events, and rising sea levels. These climate-change impacts endanger our health by affecting our food and water sources, the air we breathe, the weather we experience, and our interactions with the built and natural environments. As the climate continues to change, the climate-related risks to human health will continue to grow.
FACT SHEET: What Climate Change Means for Your Health and Family, White House, 5 April 2016, #briefing
Today, delivering on another commitment in the President’s Climate Action Plan, the Obama Administration released a new final report called The Impacts of Climate Change on Human Health in the United States: A Scientific Assessment, which significantly advances what we know about the impacts of climate change on public health, and the confidence with which we know it.
United Flights from LA to San Francisco Now Use Biofuel, Create 60% Less Emissions, Sustainable Brands, 14 March 2016, #brands
Regularly scheduled United Airlines flights between Los Angeles and San Francisco will be fueled by a blend of 30 percent biofuel and 70 percent traditional fuel, reducing an estimated 60 percent of greenhouse gas (GHG) emissions compared with regular fuel.
We’ve Committed to Source 100% Renewable Electricity by 2025, Bloomberg, 17 March 2016, #brands
Bloomberg has expanded our commitment to renewable energy and sustainable business practices by partnering with RE100 and committing to using 100% clean energy by 2025. This partnership furthers our ongoing efforts to prove that sustainable business practices are good for the environment and good for business.
Cisco: Partnerships, Shared Value Key to Driving Emissions Reductions Throughout a Supply Chain, Sustainable Brands, 18 March 2016, #brands
When you look through a sustainability lens at Cisco’s supply chain, you see three things clearly: a focus on climate and carbon impacts, a deep concern for the protection of human rights, and an imperative around product take-back opportunities. Cisco’s approach to a responsible supply chain is structured around this impact framework.
Coca-Cola, Starbucks among new entrants in Beijing cap-and-trade system, Carbon Pulse, 19 March 2016, #brands
Western conglomerates Coca-Cola and Starbucks are among the companies that will see their Beijing-based CO2 emissions covered by the city’s carbon trading scheme from this year, according to an announcement by the Chinese capital’s municipal government.
Trending: JPMorgan Chase, Deutsche Bank Rethinking Coal Financing, Sustainable Brands, 19 March 2016, #brands
This week, two major banks made changes to their policies regarding coal financing. The Rainforest Action Network (RAN) acknowledged their progress, but asserted that a great deal more must be done to meet the global commitment made at COP21 in December to limit climate change to 1.5 degrees Celsius.
UPS Invests $100 Million in Compressed Natural Gas, CNG Vehicles and Related Infrastructure, Sustainable Brands, 20 March 2016, #brands
UPS (NYSE:UPS) announced plans to build an additional 12 compressed natural gas (CNG) fueling stations and add 380 new CNG tractors to its growing alternative fuel and advanced technology fleet. The CNG fueling stations and vehicle purchases totaling $100 million are part of UPS’s ongoing commitment to diversify its fuel sources and reduce its environmental impact.
Can Apple's $1.5bn green bond inspire more environmental investments? Guardian, 21 March 2016, #brands
On the surface, green bonds seem counter intuitive: why would a company willingly take on debt to finance environmental efforts? But Apple’s recent decision to issue its first green bond suggests that this type of investment could play a key role in reining in global warming.
Criticism Over Coffee Cup Waste Leads to Starbucks Discount, Call to Go Biodegradable, Sustainable Brands, 22 March 2016, Sustainable Brands, #sectors
A successful campaign led by chef-turned-activist Hugh Fearnley-Whittingstall drew attention to a big problem: coffee cup waste. Fearnley-Whittingstall claims that in the UK, less than 6 million takeaway hot beverage cups are recycled each year, while 7 million are thrown out each day. As part of his Hugh’s War on Waste initiative (which includes a television show), he took to the streets of London on March 14 in a “coffee cup battle bus.”
Coca-Cola Enterprises Investing £56M Toward Vision for Sustainable Food and Drink Manufacturing sustainable Brands, 23 March 2016, #brands
On Monday, Coca-Cola Enterprises (CCE) released a second white paper detailing the final findings from its industry research partnership with Cranfield University. Sustainable Manufacturing for the Future shares a vision and roadmap for what the ‘factory of the future’ may look like in Great Britain by 2050, presenting the challenges and opportunities to be addressed in order to achieve rapid and fundamental change. Taking into account the findings of the research, CCE has launched a £56m operational investment plan, accelerating its journey towards sustainability in the UK, and increasing total investment to £356m over the last six years.
Apple to Phase Out Plastic Bags for Environmentally Friendly Paper Bags Starting April 15, Macrumors, 5 April 2016, #brands
When a customer buys an Apple product in an Apple retail store, it's packaged in a white plastic drawstring bag emblazoned with an Apple logo, something that's become an iconic part of the Apple experience. Starting later this month, Apple is introducing changes to its bagging policy, phasing out plastic bags in favor of a more environmentally friendly paper option.
Mobilizing the buildings sector for climate action, World Bank, World Bank, 18 February 2016, #sectors
With the passing of the historic climate change agreement in Paris, the buildings sector, which accounts for 32 percent of total energy use and 19 percent of GHG emissions, has been highlighted as a key industry to transform in order to achieve global climate mitigation goals. The private sector has responded with ambitious pledges for action, and must now turn to practical solutions to put the building sector on a low-carbon path.
Wine: Wine-lovers raise their glasses to climate change – but there may be a hangover, Guardian, 22 March 2016, #sectors
Connoisseurs of fine wine should be drinking a toast to global warming, according to new research. Higher temperatures in France are producing exceptional vintages, but scientists have warned that if the trend continues too long, the current run of outstanding grape harvests could end.
Investment: New data on Climate Investment Funds and their results, World Bank, 29 March 2016, #sectors
Readers of this blog site will know that open data is data that can be freely used, re-used and redistributed – it’s legally open and technically open. Readers of this blog may not know that the $8.3 billion Climate Investment Funds (CIF), are providing scaled-up financing through the Multilateral Development Banks (MDBs) to initiate transformational change toward climate-resilient, low-carbon development in 72 countries worldwide. And this month, for the first time, the CIF is publishing open data on the results of our Clean Technology Fund (CTF) and our Scaling up Renewable Energy Program (SREP).
Real estate: Waterfront homes 'at risk' within the next 30 years, experts warn, Domain, 29 March 2016, #sectors
Waterfront homes may be at risk over the next 30 years if plans are not put in place now to manage rising sea levels, academics say. Rising sea levels will significantly impact private property owners along the coast, online real estate publication The Fifth Estate managing editor Tina Perinotto said at a University of Sydney lecture about the coast’s vulnerability to sea level rise.
Tourism: Climate Change Opens Up the First Luxury Cruise Route in the Arctic, Wired, 1 April 2016, #sectors
The loss of Arctic sea ice cover, due to climate change, has spurred a sharp rise in shipping traffic—as well as coast guard rescue missions—and increased the risks of oil spills, shipping accidents, and pollution, much to the apprehension of native communities who make their living on the ice.
Aviation: Aviation industry’s offset plans distracts from urgent need to reduce emissions, Fern, 1 April 2016, #sector
A group of over 80 environmental NGOs, including Fern, Transport & Environment, Greenpeace and Friends of the Earth has called on the aviation sector to adopt a serious plan to address its impact on climate change, rather than the proposed use of carbon offsetting that the International Civil Aviation Organization (ICAO) is planning to adopt. The NGOs say plans to offset most of the sector’s growth in emissions are a significant distraction from real measures to reduce aviation emissions.
The economy is growing, but carbon emissions aren’t. That’s a really big deal, Washington Post, 19 March 2016, #business
Roughly a year ago, the International Energy Agency announced a wonky yet nonetheless significant development. Looking at data for the year 2014, the agency found that although the global economy grew — by 3.4 percent that year — greenhouse gas emissions from the use of energy (their largest source) had not. They had stalled at about 32.3 billion metric tons of carbon dioxide, just as in 2013.
Sustainable companies reap benefits of increasingly conscious consumers, Stuff, 21 March 2016, #business
Businesses are realising that having a positive social or environmental impact is good for their bottom line, reports Tao Lin.
Sea-level rises: why flooding is the next big business risk, Guardian, 21 March 2016, #business
As climate change risks go, rising sea levels fail to sound the same alarm bells as dramatic weather events and melting ice caps. Yet their long-term effects are among the most alarming. Flooded cities, submerged coastal areas, mass migrations. According to recent research, the world’s oceans rose by 14cm last century. If we’re lucky, that number will merely double during the course of this century. If we’re not, an almost tenfold increase could be in store.
Sustainability’s New Frontier: Asia, Wall Street Journal, 5 April 2016, #business
Sustainable investing once seemed like a laughing matter to some executives in Asia. Literally, says Billy Hwan, a portfolio manager for Parnassus Asia Fund (PAFSX), which has $10 million in assets. He says many Asian company managers used to laugh in his face when he would ask about sustainable business practices. But just a few years later, he says, many of those same managers have shifted away from a growth-at-any-price mind-set.
Resource & Webinar: Climate Visuals - 7 Key Principles for Visual Climate Change Communication, Climate Outreach, 19 March 2016, #communication
Every day, thousands of images of climate change are shared around the world. But while research on the verbal and written communication of climate change has proliferated, our understanding of how people interpret visual images of climate change is limited to a much smaller number of academic studies, which do not provide much in the way of practical guidance for communicators. As a result, the iconography of climate change has remained relatively static.
How marketing and sustainability can drive customer behaviour change – 5 top tips, Ethical Corporation, 20 March 2016, #communication
Successful integration of marketing and sustainability strategy can help deliver change; achieving such integration can be difficult. For many years, marketing and sustainability departments have been at logger-heads. Marketers on their quest to persuade customers to buy more, sustainability pushing to reduce levels of consumption. Now increasingly, we’re witnessing a shift in both the marketing and sustainability departments of leading organisations – a joined up approach to influencing customer behaviour and persuading more responsible purchasing habits.
Storytelling for Sustainability: It's Time for Corporate Leaders to Gather 'Round the Campfire, Sustainable Brands, 21 March 2016, #communication
The term ‘greenwashing’ might be officially outdated. In 2016, the number of companies making unmerited PR splashes over sustainability is far outweighed by those who are taking significant strides forward and not talking about it. When faced with the science of climate change and transparency into corporate accountability in 2016, sustainability is simply part of doing business.
Utility Companies Turn to ‘PR Guru’ for Help Cleaning Up Their Reputation, Sustainable Brands, 30 March 2016, #communication
The trade organization representing investor-owned electric companies, the Edison Electric Institute (EEI), has hired a communications consultant who will help utilities rebrand themselves into something more appealing to the public. The changes will include shifts in messaging, such as from “utility-scale solar” to “community solar.” A new communication plan is expected to be presented to the organization’s members within a month.
No plans to tax coffee cups, UK government says, Guardian 19 March 2016, #regulation
The Department for Environment, Food and Rural Affairs has said there are no plans for a tax on disposable coffee cups, after one of its ministers suggested such a tax would be a good thing to look at.
Governance & Accountability Institute: FLASH REPORT: Eighty One Percent (81%) of the S&P 500 Index Companies Published Corporate Sustainability Reports in 2015, GA Reports, 19 March 2016, #regulation
G&A Institute charted the rapid and significant uptake in corporate sustainability reporting among the 500 companies -- over the years, sustainability reporting rose from just 20% of the companies reporting in 2011 to 81% in 2015. This huge body of corporate reporting underscores the importance of setting strategies, measuring and managing ESG issues in response to growing stakeholder and shareholder expectations -- and in many cases, demands for such reporting, including information requests from major customers.
Nothing this week.
Americans Take Global Warming More Seriously Now Than They Have In 8 Years, Think Progress, 19 March 2016, #research
If you are concerned about global warming, you are part of a growing majority that hadn’t been this large since 2008, a new Gallup poll has found. In fact, 64 percent of adults say they are worried a “great deal” or “fair amount” about global warming, up from 55 percent at this time last year. According to the poll, concerns about global warming have increased among all party groups since 2015, though concerns remain much higher among Democrats than Republicans and Independents.
Consumers ‘Actively Seek’ Natural Ingredients, Clean Label Packaging, Sustainable Brands, 1 April 2016, #research
Products that can be positioned as ‘natural,’ ‘organic,’ and/or ‘free from additives/preservatives,’ are part of a movement that is here to stay, according to global ingredients solutions company Ingredion. Research commissioned by the company reveals that European customers are paying more attention to food packaging and ingredients, with a preference for clean label positioning – a short, simple ingredient list that features minimally processed ingredients.
The Bold Approach of Transformational Companies, Sustainable Brands, 18 March 2016, #opinion
At age 27, I was the youngest director elected to Vancity Credit Union, the largest community-based credit union in the world. It was the late 1980s. I ran a seniors' agency, was chair of a provincial social planning group and had been a recent board member of the local United Way. In two and a half words, I was a "social do-gooder.”
Climate Fiction: Can Popular Books About Environmental Disaster Save the Planet?, The Atlantic, 19 March 2016 #opinion
Although the above might read like a slightly dramatic spin on the Western U.S. drought crisis, this scenario—at least for now—is imaginary. It’s the teaser for Paolo Bacigalupi’s new novel The Water Knife, another recent addition to the rapidly growing canon of climate fiction. Often called “cli-fi,” the genre, in short, explores the potential, drastic consequences of climate change.
Why doesn't sustainability messaging work better? GreenBiz, 29 March 2016, #opinion
I've been a sustainability strategist at Adobe since 2013, and one challenge I constantly run up against is: how do we frame messaging around genuine sustainability initiatives within our own business in a way that encourages others to adopt the same practices at home and in their communities? When I discuss it with my sustainability peers, it is clear we all struggle with this challenge.
Environmental Activists Take to Local Protests for Global Results, New York Times, 21 March 2016, #activism
Activists have been energized by successes on several fronts, including the decision last week by President Obama to block offshore drilling along the Atlantic Seaboard; his decision in November to reject the Keystone XL pipeline; and the Paris climate agreement. Bound together through social media, networks of far-flung activists are opposing virtually all new oil, gas and coal infrastructure projects — a process that has been called “Keystone-ization.”
AUDIO, VIDEO AND INFOGRAPHICS
Nothing this week.
COOL STUFF FOUND
Nothing this week.
CLIMATE COMMUNICATION PUBLICATIONS
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Climate Communication and Responsibility Plus Bulletin are ‘act(s) of leadership’ by Climate Reality Leader, Andrew Woodward. They are not the work of nor are the contents endorsed by the Climate Reality Project.